Reference #: 6337113
Job Title: Head of Marketing
Reports To: Chief Executive Officer
FLSA:Exempt
Number of Openings: 1
Location: State College, PA or New York, NY
About AccuWeather
AccuWeather is recognized and documented as the most accurate source of weather forecasts and warnings in the world, has saved tens of thousands of lives, prevented hundreds of thousands of injuries, and saved tens of billions of dollars in property damage. Today, AccuWeather is the most used source of weather forecasts and warnings in the world, is known to billions, and is proven and verified to be the most accurate. Digitally, AccuWeather is the #1 weather destination in the world and one of the top global destination sites.
AccuWeather forecasts appear on digital signage, in 700 newspapers, are heard on over 400 radio stations and are viewed on 100 television stations. The AccuWeather Network reaches 30 million households, and its AccuWeather NOW FAST streaming service is available to more than 200 million active users on many platforms, including Roku, Xumo, Red Box, LG, Amazon, and Freevee.
AccuWeather For Business serves more than half of the Fortune 500 companies and thousands of other businesses and government agencies globally that pay for the most accurate weather forecasts, warnings and data from any source. AccuWeather's story is one of a relentless dedication to Superior Accuracy, detail, creativity, and innovation. Entrepreneurship, service, and the loyalty and commitment of hundreds of people who have joined AccuWeather's center of excellence, including many who have dedicated their entire careers to AccuWeather.
Dr. Joel Myers, Founder and Executive Chairman, established AccuWeather in 1962 and is considered the "father of modern commercial meteorology." Myers, a leading creative thinker and visionary, has been named "the most accurate man in weather" by The New York Times and is recognized as one of the top entrepreneurs in American history by the Entrepreneur's Encyclopedia of Entertainment.
Position Summary
Reporting to the Chief Executive Officer with direct access to the Executive Chairman and Founder, the Head of Marketing will be responsible for developing a cohesive strategic marketing vision and execution plan to drive stronger brand awareness, voice, reach, relevance, impact, influence, conversion, and analytics, to achieve AccuWeather's objectives of growth, profitability, and visibility globally.
The Head of Marketing will be responsible for overseeing, planning, organizing, staffing and executing all marketing activities. This includes advertising and promotional campaigns, websites, branding strategies, marketing of new products and services, public relations, event marketing, social media, and CRM programs. The Head of Marketing will play an important collaborative role working cross functionally with members of the Executive Team. This person will have the key responsibility for developing consistent messaging and training to increase the effectiveness of sales efforts, partnerships, and channels.
Key Responsibilities and Duties
Develop cohesive marketing point of view for US and international execution across Go-To-Market, Sales, and Marketing channels to deliver on brand promise across AccuWeather's portfolio, including:
Digital Media Advertising and Partnership Acquisition
Enterprise Solutions (AccuWeather for Business)
TV, Radio, Newspaper Businesses
The AccuWeather Network
Partner with the Business Development and Strategic Partnerships team to build proactive growth platforms based on qualitative and quantitative user insights/data, segmentation, and journeys
Leverage marketing mix holistically to drive customer acquisition & retention while improving overall efficiency and consistency across:
Advertising
Owned and Earned Digital Demand Generation
PR & Corporate Communications
Event Marketing
Promotional Programs
Sales Collateral and RFP responses
Partner with cross-functionalleaders across sales, business development, product development, and IT to drive successful new product launches
Improve marketing programs to support AccuWeather's critical partnerships to increase brand reach
Improve the presence and influence of Executives and Board Members to help support brand and reputational objectives through content marketing and thought leadership strategies on appropriate social channels across business lines
Identification of trends and innovation
Manage vendors and agencies and coordination with internal staff functions
Develop and prioritize plans for international expansion and growth
Qualifications
A Bachelor's degree in Marketing or a similar field or equivalent combination of education and experience is required. An MBA in Marketing is preferred.
Demonstrated experience growing a brand and helping maximize company revenue
Strong creative insight and ability to inspire others to share his/her creative vision
Proven ability to work with and influence executives at the highest levels
Hands on leader that is willing to roll up their sleeves and get involved in the details
Deep understanding of and substantial experience with Digital Media required
Ability to assess talent and build high-performing teams a must
Previous experience leading a successful and creative marketing team
Demonstrated ability to put strategic vision into motion with a bias for action
Experience with analytics and measurement methods, and the ability to use market research and analysis to drive and support strategic decision making
Proven ability to develop advertising and promotional programs and campaigns
Must have strong communications skills both oral and written
Must have experience in the PR and communication space - managing outside Agencies of Record is beneficial
Pay Transparency:
State College, PA: $200,000 - $210,000 + annual bonus opportunity
New York, NY: $245,000 - $255,000 + annual bonus opportunity
Benefits
Comprehensive healthcare and dental benefits.
401(k) retirement plan with 50% company match.
A collaborative work environment
Commitment to Diversity
AccuWeather is committed to diversity and encourages all qualified candidates to apply. We are an equal opportunity employer.
If you are a highly motivated, organized, and dynamic professional with the skills and experience to excel in this role, we invite you to join our team and make a significant impact on our organization's success.
We are an Equal Opportunity Employer. We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, genetic information, gender, gender expression or identity, sexual orientation, national origin, veteran orientation, or veteran status, pregnancy, disability, marital status or any other legally protected categories under local, state of federal laws. We believe a culture of diversity and inclusion provides unique perspectives that help make the workplace more innovative, engaging and profitable.
