Job Description:
Overview :
At AT&T, we're shaping the next generation of connectivity. At the heart of our mission is a dedication to serving our customers with innovative products and services that foster connections, enhance lives, and enable millions to share their important stories and experiences. Our Corporate teams thrive on innovation and a commitment to connecting the world in significant ways. Join us and bring your bold ideas to support and transform our business in areas such as marketing, finance, and beyond.
About this Role:
AT&T is focused on delivering the best wireless and fiber experiences for our customers. Our Marketing and Research teams are using data-driven insights and the latest market trends to enable strategic decisions that surpass to position AT&T to outpace competitors. This market research and analysis role will gather data and conduct industry, brand health and product-specific analyses to assess market conditions and provide brand and CX insights to support the evolution of AT&T and its experiences and offerings. The analyst will have deep experience with research programs, data analysis tools, and be able curate and develop information to evaluate market and competitive landscape and trends, current and future products, and market strategies.
Work Schedule: This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered
Work Location: Dallas, TX or El Segundo, CA or Atlanta, GA
Work Summary :
Manage and optimize brand health diagnostic and other research tools related to AT&T's Consumer and B2B Lines of Business.
Brand Health Tracker - the official source of key brand health metrics and diagnostics
Pulse Program - custom studies conducted on a variety of customer experience and product development topics
Responsibilities :
Lead the end-to-end management of the Brand Health Tracker and Pulse Program, ensuring robust methodologies, timely execution, and actionable insights
Manage the creation and delivery of strategic Brand Health and CX related primary research insights for C-suite, Customer Experience, Brand, Marketing, and external agency audiences
Possess expert knowledge within the marketing research field (both qualitative and quantitative approaches, sampling, and data analysis) and the ability to integrate critical information from many diverse areas.
Ensure high-quality data collection, analysis, and synthesis, leveraging a wide range of best-in-class market research and advanced analytics techniques
Translate raw data into meaningful insights, crafting compelling narratives that drive business impact. Prepare presentation materials with clear reports, charts, tables, and other visual aids to support findings. Present findings to leadership in a persuasive, passionate, and articulate manner.
Build and maintain strong relationships with internal stakeholders and external vendors to ensure research efforts are aligned with business needs
Manage multiple, simultaneous tracking platforms with support from outside research firms
Partner with cross-functional teams to integrate data, insights, and form recommendations related to company strategies, new products, and marketing tactics
Mentor and manage one direct report, providing guidance and professional development opportunities
Qualifications :
Deep expertise in designing and executing primary market research (quantitative and qualitative):
5+ years of hands-on experience as a Market Research professional
Experience assessing methodological options and recommending Market Research approaches that answer key business questions in a quick and cost-effective manner
A critical thinker with experience crafting easy to follow, "voice of the customer" centric stories for business stakeholders that enable them to drive actions and decisioning
The successful candidate will be (or have):
The ability to multitask and deliver multiple simultaneous projects on time with high quality
A strong cross-functional collaborator and partner to internal stakeholder to drive alignment and influence decision making and action plans
The ability to synthesize large amounts of data and extract critical insights and implications
Able to clearly communicate key insights (verbally and in writing) and speak/act with confidence
A multi-dimensional thinker who operates not only based on past experiences but stays abreast of approaches and developments occurring in the marketing research fields
BS/BA required or equivalent experience; Master's degree preferred
3+ years of experience working for a 3rd Party Primary Research Provider
Prior experience running brand health and customer experience research programs
Education/Experience: Bachelor's degree (BS/BA) desired, Master's degree preferred. 5+ years of related experience
Our Lead Market Researcher & Analyst earn between $116,700 - $196,100 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you'll lead transformation surrounded by trailblazing industry leaders like you. You'll be empowered to go above and beyond - making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you're at in your career trajectory, you'll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you'll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T?
Apply today.
Weekly Hours:
40
Time Type:
Regular
Location:
Dallas, Texas
Salary Range:
$116,700.00 - $196,100.00
It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws
We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status
