Portfolio Marketing Lead

UL, LLC • Chicago, IL • 1w ago

Go-to-market strategy: Business and marketing goals definition.

With the right vantage point, the go-to-market strategy is the unifying element that drives efficient execution and growth across the portfolio of offerings.

The essential needs identification knowledge helps the organization know how to grow and be relevant in a mature market, identifies unmet buyer needs in new verticals and regions, and enables feature and function rationalization to build in new offerings.

Responsibilities: Size and segment markets, align portfolio to buyer needs, align to marketing, sales and product strategy.

Personas and buyer insights: Persona-based marketing commitment Influence front-end development ideation and investment, provide critical insights for better go-to-market success and allow the business to ask the right questions before investing in new innovation.

Audience-centricity is difficult to achieve without a deep understanding of buyers.

Buyer insights drive upstream and downstream value.

Responsibilities: Identify and isolate buyer audiences, lead buyer persona development, and oversee buyer persona prioritization.

Portfolio messaging and content:

Shift from product to audience-centric ensuring that the organization delivers a consistent, buyer-focused message while continuously improving messaging with insights into the entire messaging cycle is critical.

Messaging must continue to evolve through a full-circle messaging and content review that is driven by insights into how the messaging organization process is performing.

Responsibilities: Understand differentiators to buyer audience, implement buyer-centric messaging methodology, and facilitate alignment on target buyer.

Bringing offerings to market: Marketing, product, sales alignment Bringing consistency through best practices that ensure organization readiness for faster time to market enables the organization to get to market faster, measures how quickly the organization ramps up to targets, and allows for monitoring above/below plan measurement that can be used as a baseline for continuous improvement.

Responsibilities: Establish launch tier model across portfolio, drive launch process and planning consistency, and develop launch governance.

Sales enablement: Buyer's journey and sales cycle alignment.

Coordinated sales knowledge transfer programs avoid inundating seller audiences and maximize sales adoption across the portfolio.

Responsibilities: Know routes to market direct and indirect understands sales organization structure, methodologies and etc. to establish consistent sales knowledge transfer plan.

Read and follow the Underwriters Laboratories Code of Conduct and follow all physical and digital security practices.

Contributes to business success by performing other tasks as required.

MINIMUM KNOWLEDGE PREFERRED.

Generally, six years or more of related experience or demonstrated competency.

MINIMUM SKILLS PREFERRED.

Strong written and oral communication.

Strong collaboration skills.

Strong project planning and management.

Business acumen.

Strong interviewing skills.

Budget management.

Strong analytical skills.

Process improvement.

Strong capabilities and experience working with senior leaders.

MINIMUM ABILITIES PREFERRED.

Able to understand technical and scientific issues and to translate complex information for nonscientific audiences.

Proficiency in Microsoft Office and experience managing and/or using a wide array of internal communication tools.

Total Rewards: We understand compensation is an important factor as you consider the next step in your career. The estimated salary range for this position is $115,000 to $140,000 and is based on multiple factors, including job-related knowledge/skills, experience, geographical location, as well as other factors. This position is eligible for annual bonus compensation with a target payout of 20% of the base salary. This position also provides health benefits such as medical, dental and vision; wellness benefits such as mental and financial health; and retirement savings (401K) commensurate with the standard rewards offered in each individual location or country. We also provide full-time employees with paid time off including vacation (15 days), holiday including floating holidays (12 days) and sick time off (72 hours).

LI-SG2

LI-Hybrid

A global leader in applied safety science, UL Solutions (NYSE: ULS) transforms safety, security and sustainability challenges into opportunities for customers in more than 110 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers' product innovation and business growth. The UL Mark serves as a recognized symbol of trust in our customers' products and reflects an unwavering commitment to advancing our safety mission. We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future. Our science is your advantage.

UL LLC has been and will continue to be an equal opportunity employer. To assure full implementation of this equal employment policy, we will take steps to assure that:

Persons are recruited, hired, assigned and promoted without regard to race, color, age, sex or gender, sexual orientation, gender identity, gender expression, transgender status, religion, creed, national origin, ethnicity, citizenship, ancestry, disability, genetic information, military or veteran status, pregnancy, marital or familial status, or any other protected category under applicable law.

UL, LLC

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