Brand Marketing Operations Specialist

Ferguson Enterprises, LLC. • Virginia Beach, VA • 1w ago

Job Posting:

Since 1953, Ferguson has been a source of quality supplies for a variety of industries. Together We Build Better infrastructure, better homes and better businesses. We exist to make our customers' complex projects simple, successful, and sustainable. We proactively solve problems, adapt and grow to continuously serve our customers, communities and each other. Ferguson is proud to provide best-in-class products, service and capabilities across the following industries: Commercial/Mechanical, Facilities Supply, Fire and Fabrication, HVAC, Industrial, Residential Trade, Residential Building and Remodel, Waterworks and Residential Digital Commerce. Ferguson has approximately 36,000 associates across 1,700 locations. Ferguson is a community of proud associates who operate with the shared purpose of building something meaningful. You will build a career that you are proud of, at a company you can believe in.

Position Summary:

The Brand Marketing Operations Specialist plays a key tactical role in supporting the execution of brand standards, governance tools, and operational processes that ensure consistency, quality, and efficiency across Ferguson's brand ecosystem.

This role works closely with the Brand Operations & Governance Manager to maintain brand platforms, manage brand resources, and assist with day-to-day tasks that support internal teams and business partners in producing on-brand, compliant materials with speed and ease.

Location:

This role is approved to be either Remote within the United States or Hybrid for associates in Newport News, VA, in accordance with company policy. East Coast working hours, 8-5 p.m.

Responsibilities:

Support the day-to-day maintenance and updates of brand tools and platforms such as Brand Connect, Templafy, Bynder, Brand on Demand, Mono@type, Adobe Workfront, and others.

Upload, prioritize, and audit digital assets, templates, and brand collateral to ensure accuracy and ease of access for end users.

Assist in building and updating platform taxonomy/navigation to optimize user experience.

Troubleshoot and respond to internal inquiries related to access, permissions, and brand resource use.

Assist in handling usage rights

Review creative assets and marketing materials for alignment with established brand standards under the guidance of the Brand Operations & Governance Manager.

Support the creation and editing of basic templates and documents to ensure consistency in tone, messaging, and visual identity.

Help monitor brand resource usage and flag potential inconsistencies for further review.

Assist in preparing internal communications and training materials that promote the adoption of brand tools and platforms.

Help organize and support brand onboarding, tutorials, and enablement efforts for associates across departments.

Coordinate day-to-day activities related to Ferguson's branded merchandise and promotional programs.

Assist with order management, vendor communication, and updates to product catalogs and apparel guidelines.

Ensure compliance with logo usage and brand standards on all items.

Maintain accurate documentation of processes, updates, and brand-related FAQs to support knowledge sharing across the team.

Assist with internal projects and brand transition efforts by gathering assets, updating templates, and supporting rollout timelines.

Collaborate cross-functionally with internal stakeholders to ensure efficient access to and use of brand resources.

Assist with the development and maintenance of platform reporting, including custom reports, troubleshooting and support tickets.

Qualifications:

3-6 years of experience in brand operations or marketing support as it relates to above responsibilities.

Familiarity with brand management systems, digital asset management platforms, data visualization or template tools (e.g., Bynder, Templafy, Adobe Creative Suite, SharePoint, Workfront, PowerBI, etc.) required.

Bachelor's degree in marketing, business administration, communications, or a related field.

A background in marketing creative services, marketing project management, or operational roles with equivalent practical experience.

Strong attention to detail and organizational skills.

Excellent communication skills and a collaborative working style.

Comfortable working in a fast-paced environment with multiple priorities.

Experience in branded merchandise or vendor coordination is a plus.

Experience working with AI tools a plus.

Experience working with cross-functional teams and external vendors/agencies.

At Ferguson, we care for each other. We value our well-being just as much as our hard work. We are committed to a holistic approach towards benefits plans and programs that support the mental, physical and financial well-being of our associates. Our competitive offering not only includes benefits like health, dental, vision, paid time off, life insurance and a 401(k) with a company match, but our associates also enjoy additional meaningful and inclusive enhancements that are adaptable to their diverse situations and needs, including mental health coverage, gender affirming and family building benefits, paid parental leave, associate discounts, community involvement opportunities and more!

Pay Range:

$3,600.00 - $5,866.30

Estimated Ranges displayed are Monthly for Salaried roles OR Hourly for all other roles.

This role is Bonus or Incentive Plan eligible.

Ferguson complies with all wage regulations. The starting wage may be higher in certain locations based on local or state wage requirements.

The Company is an equal opportunity employer as well as a government contractor that shall abide by the requirements of 41 CFR 60-300.5(a), which prohibits discrimination against qualified protected Veterans and the requirements of 41 CFR 60-741.5(A), which prohibits discrimination against qualified individuals on the basis of disability.

Ferguson Enterprises, LLC. is an equal employment employer F/M/Disability/Vet/Sexual Orientation/Gender Identity.

Equal Employment Opportunity and Reasonable Accommodation Information (https://www.ferguson.com/content/careers/reasonable-accommodation)

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