Product Marketer

Humana • Lansing, MI • 2w ago

Become a part of our caring community and help us put health first

The Product Marketer 2 Develops, directs, and executes the go-to-market approach for a significant product or product category. The Product Marketer 2 work assignments are varied and frequently require interpretation and independent determination of the appropriate courses of action.

The Product Marketer 2 works with a large group of multi-disciplined teams of internal and external partners to ensure all aspects of new and updated insurance products are brought to market.

Contributes to the product value proposition and aligns the product positioning and messaging strategy to target the intended consumer

Works with Implementation team, Product Managers, Actuarial and Strategy stakeholders to establish product launch and adoption strategies, including product direction, sales channels, branding, advertising, pricing, and future product development

Assesses product launches, advises on how to redirect campaigns, and recommends ways to improve initiatives

Follows established guidelines and ensures quality standards are met and documented.

Understands own work area professional concepts, standards, regulations, and strategies, including their links to related areas

Makes independent decisions regarding own work methods, occasionally in ambiguous situations and requires minimal direction and receives guidance where needed

Use your skills to make an impact

Required Qualifications:

4+ years of business analysis experience including problem solving, organizational, critical thinking, and communication skills

High Proficiency in Microsoft Excel - expert in spreadsheet management

2+ years of project leadership experience

Demonstrated process engineering skills with an eye toward quality and year-over-year improvement planning

Familiarity with Insurance products and business practices, Medicare and Specialty (Dental, Vision, MSB, OSB)

Outstanding project management skills

Experience collaborating and influencing across a diverse set of stakeholders and partners

Demonstrated ability to show meticulous attention to detail

Demonstrated ability to communicate, written and verbal, with leaders of various levels of the organization

Strong personal time management skills

Working knowledge of SharePoint, Word, OneNote, PowerPoint, Outlook and Teams

Preferred Qualifications:

Bachelor's degree in business, marketing, communications, or similar

Medicaid knowledge and experience

Familiarity with insurance industry sales channels, telesales, D2C, aggregators, independent and captive agents, etc.

Experience launching new and upgraded products via integrated go-to-market strategies

Familiarity of working with Scaled Agile teams, personal experience/certifications as a Product Owner and/or Product Manager

Consulting background or demonstrated ability to manage Client and Partner relationships

Data analysis skills

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$71,100 - $97,800 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 04-24-2025

About us

Humana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana?to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.

Humana

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