Assistant Director of Online Engagement - req13672-6689

University of Illinois • Urbana, IL • 2w ago

This job was posted by https://illinoisjoblink.illinois.gov : For more information, please see: https://illinoisjoblink.illinois.gov/jobs/12664811 **Assistant Director of Online Engagement

U of I Alumni Association

ABOUT UIAA**

The mission of the University of Illinois Alumni Association (hereinafter, \"UIAA\") is to enhance and advance the relationship between the University of Illinois Urbana-Champaign (hereinafter, the \"University\") and all its alumni; to inspire lifelong loyalty and pride among alumni and friends by strengthening their relationship with the University; and to educate the public about the value of the University and its alumni. The objectives of this Association are educational and charitable. The Association functions as an advocate for the alumni and the University by informing interested parties of current issues, events, and accomplishments of alumni and the University. In fulfilling its mission, the Association may provide a variety of services to the University and its alumni.

ABOUT OUR ORGANIZATION STRUCTURE

The UIAA President reports directly to the Board of Directors (hereinafter, \"board\") of the 501(3) corporation, in addition to maintaining an ongoing dialogue with the Illinois Chancellor. All other staff report directly or indirectly to the President.

ABOUT THIS ROLE

Since the onset of the COVID-19 pandemic, the UIAA\'s virtual programs have grown steadily, and online activity now represents a significant proportion of the UIAA\'s overall engagement. As a result, the UIAA has determined a need for a new team member: the Assistant Director of Online Engagement. As a member of the Engagement Team (hereinafter, \"team\"), the Assistant Director focuses on engaging UIUC alumni via both existing and new online events and platforms and collaborates with key internal and external partners to promote and improve our online offerings in innovative and exciting ways. By curating a diverse, easily accessible, and high-quality slate of online events and platforms, the Assistant Director grows alumni pride and connection around the world and provides alumni with meaningful touchpoints no matter where they are

MAJOR DUTIES & RESPONSIBILITIES

Online Platform Management (45%)

Manages IlliniLink, the UIAA\'s networking and mentorship platform powered by PeopleGrove.

Serves as the UIAA\'s in-house expert on the platform. Gains strong

familiarity with all aspects of IlliniLink, with a special focus on user-facing features.

Works closely with PeopleGrove\'s assigned Customer Success Manager

to develop and implement strategies to enhance and grow IlliniLink. Assesses and utilizes in-platform and peer data to bolster strategic decision-making regarding the platform.

Coordinates with the Director of Data Strategy and Alumni Insights

to ensure that data-related aspects of the platform function properly and that IlliniLink remains in compliance with all relevant data, security-related, and other laws and protocols.

With support from the Director of Data Strategy and various student

employees, manages the IlliniLink user approval queue.

Collaborates with the Marketing Team and the Customer Success

Manager to promote the platform across multiple channels to drive new user sign-ups and encourage return user visits and increased platform use. Develops, assesses, proofreads, and/or approves marketing content as needed. Ensures all marketing materials are timely and well-designed.

Collaborates with the Director of Data Strategy and Alumni Insights

to ensure that relevant platform and user data is visualized appropriately.

Develops in-platform content to enhance the user experience,

including promoting UIAA and university events and initiatives, sharing relevant professional development resources, encouraging responsible use of the platform\'s connection and messaging features, and publicizing new or improved platform features. Coordinates with internal and external partners as appropriate to develop new content and to promote existing content.

Works with partner units as appropriate to encourage and support

their use of the platform through groups and other mechanisms.

Manages the University of Illinois Alumni Book Club, powered by PBC Guru.

Serves as the UIAA\'s in-house expert on the platform. Gains strong familiarity with all aspects of the book club, with a special focus on user-facing features.

Works closely with PBC Guru\'s assigned Book Club Operations Manager to develop and implement strategies to enhance and grow the platform. Confirms quarterly reading option selections, aligning the options with UIAA values, initiatives, and strategies whenever possible. Assesses and utilizes in-platform data to bolster strategic decision-making.

Collaborates with the Marketing Team and the Book Club Operations Manager to promote the platform across multiple channels to drive new user sign-ups and encourage continued user participation. Develops, assesses, proofreads, and/or approves marketing content as needed. Ensures all marketing materials are timely and well-designed.

Collaborates with the Director of Data Strategy and Alumni Insights to ensure that relevant platform and user data is visua

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