Location : Name
Green Bay Support Office
Position Type
Full-Time
Company Overview
ABOUT FESTIVAL FOODS:We are a Wisconsin family- and employee-owned grocer that is committed to giving back to the communities it serves and providing guests with exceptional service and value. We operate +40 full-service supermarkets across the state of Wisconsin.
At Festival, people are at the top of our list. You'll see it in everything from our daily interactions to how we treat our guests - even in our extensive associate benefits and programs.
Job Summary
Job Title: Marketing Technology Manager
FLSA Status: Salary
Reports To: Digital & Ecommerce Director
Festival Foods is seeking a Marketing Technology Manager to join our Marketing team. This position is responsible for maximizing the use of digital technology programs and platforms to drive efficiencies within our Marketing team process. By leading a positive digital guest experience, we will meet the ever changing needs of our guest. We are looking for a skilled leader to help evolve our technology capabilities and expand our digital strategy.
Job Description
ESSENTIAL DUTIES AND RESPONSIBILITIES
Is the subject matter expert (SME) for digital channels and is knowledgeable of the channel best practices; can identify areas of opportunity for us to communicate with our guest in an efficient and effective way
Oversee the health, deliverability, and optimization of our email program which includes, but is not limited to email templates, guest experience proofing, reporting, and email list hygiene
Manage our Mobile messaging platform by identify best practices, ensuring strategic alignment with colleagues, and stay aprised of latest vendor platform capabilities
Manages Marketing capabilities through vendor portals and admin dashboards, including online weekly ad distribution, digital coupons, and digital business listings
Use Google Analytics to create dashboards on how guests are accessing our content, share with a cross functional team what resonates with our guests and develop guest experience best practices
Is responsible for managing and maintaining our customer service software tool and the Digital Guest Support Specialist
Maintain knowledge of our technical vendor service offerings and develop channel roadmap to enhance our guest communication
Uses data, competitive analysis and industry standards to develop channel norms, templates, and key performance indicators (KPIs); monthly dashboard of channel performance for digital coupons, email and mobile club
Works collaboratively on digital content strategy and executuion, ensuring peers have the tools they need for channel optimization
Day to day contact for each channel vendor assuring the statement of work (SOW) is being met, manages budget based on contracts, and issues are being resolved within the service level agreement (SLA)
Stay current on Digital Marketing best practices, industry trends and standards and CAN-SPAM compliance
QUALIFICATIONS
Google Analytic Certified
5+ years managing digital channel strategy
Bachelors or Associates degree in Business, Communication, Marketing, or related field
Deep understanding of digital platforms and technology for consumer retail
Possess a high level of technical knowledge and t echnical writing skills; the ability to summarize digital enhancements and complex technical issue to associates at all levels
Effective collaboration skills with the ability to communicate in a kind, clear and direct manner
Ability to take ownership of a problem and see it through to completion
Demonstrated ability to work independently and is a self-starter; can identify opportunities and execute solutions with existing resources
Ability to work in a fast paced retail environment
Some travel may be required
PHYSICAL DEMANDS AND WORK ENVIRONMENT
The physical demands and work environment described below are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Sitting at a computer 90% of the time
Bending, stretching, and occasional lifting of up to 50 lbs. is required
Professional presence and proper phone etiquette is required
Flexible schedule
WORK SCHEDULE
This is a salaried, full time position. Given the 24/7 nature of digital marketing and retail, this position may need to be available to address issues that may arise outside of normal business working hours which could include nighs and weekends.
Benefits Overview
WHY YOU'LL LOVE IT HERE:
Associate Discount:Enjoy an industry-leading 15% off your grocery purchases for you and your immediate household!.
Weekly Pay & Premium Pay:Hourly associates are paid weekly, providing more frequent access to their funds. Part-time store associates are paid a $1 premium per hour on Sundays and select holidays. Hourly full-time store associates receive time and a half on Sundays and select holidays.
Two-Week Advanced Scheduling:Better Planning. Better Balance. We provide our associates with their schedules two weeks in advance, offering greater predictability & flexibility.
Vision & Dental Insurance:Part-time and full-time associates are eligible for vision insurance and two dental coverage options that are designed to fit your needs.
Support:Our associates receive support for their total well-being; including 3 weeks of paid parental leave, a fitness reimbursement program offering savings off of fitness membership fees; our EAP (Employee Assistance Program) and LEAPCare Care Coaches, which provide associates confidential care related to hospital visitation, conflict resolution, stress management, marriage or divorce, family issues and depression or anxiety.
Save for Your Future:Offering both a 401(k) and Employee Stock Ownership Plan, we're proud to support our associates in planning for retirement by offering two retirement savings plans. The 401(k) plan empowers associates to save a portion of their paychecks for retirement. Festival Foods has an annual discretionary match to help our associates reach their savings goals. Our ESOP is a retirement plan above and beyond a 401(k) plan that gives associates "free" ownership in the company and an opportunity to share in Festival's growth and success. Associates are given shares based on their years of service and earnings.
At Festival Foods we are committed to providing an environment of mutual respect where equal employment opportunities are available to all. We are dedicated to building a top-notch team of skilled, experienced and service-oriented associates who represent a variety of backgrounds, perspectives, and talents. Festival Foods believes that diversity and inclusion among our teammates, products, and our community strengthen our ability to serve our guests, as we seek to recruit, develop and retain the most talented people.
Address
1724 Lawrence Drive
City
De Pere
State
WI
Postal Code
54115
Location : NameGreen Bay Support Office
Location : Address1724 Lawrence Drive
Location : CityDe Pere
Location : State/ProvinceWI
Location : Postal Code54115
Requisition ID2025-48228
