Marketing/Communications Manager

Robert Half • Sussex, WI • 4h ago

Description

We are looking for a dynamic and experienced Marketing/Communications Manager to lead innovative marketing initiatives ON-SITE in the Greater Milwaukee, Wisconsin. This role is pivotal in developing and executing comprehensive, multichannel marketing strategies that elevate brand presence and support business objectives. The ideal candidate will bring creativity, strong project management skills, and a results-driven approach to deliver impactful campaigns and materials.

Responsibilities:

Oversee the creation and updates of marketing for trade shows, public relations, sales collateral, website content, advertisements, white papers, brochures, videos, and newsletters, with a B2B focus.

Lead cross-functional teams, including Product Management, Sales, and Engineering, to plan, develop, and execute marketing campaigns while evaluating their effectiveness.

Design and implement multichannel marketing strategies utilizing various tactics such as public relations, websites, advertisements, and trade shows.

Coordinate with third-party vendors to assign tasks and ensure timely delivery of materials within budget constraints.

Establish and maintain brand standards to ensure consistent adherence across all company materials.

Develop and manage an annual advertising and editorial calendar to align with business goals.

Monitor and report on monthly department performance metrics to track progress and identify areas for improvement.

Create and maintain project schedules to meet deadlines and budget requirements, ensuring efficient workflow.

Present marketing plans, campaign outcomes, and project recommendations to the executive team.

Manage the department budget, including allocation planning and expense tracking.

Requirements

A minimum of 5 years of experience in marketing or communications, with a focus on B2B strategies.

Proficiency in Adobe Creative Cloud for designing and editing marketing materials.

Hands-on experience with Content Management Systems (CMS) and Customer Relationship Management (CRM) platforms.

Strong skills in developing editorial content and managing brand awareness initiatives.

Expertise in planning and executing campaigns, including advertisements, trade shows, and public relations efforts.

Solid understanding of budget management processes and allocation strategies.

Demonstrated ability to lead cross-functional teams and manage vendor relationships effectively.

Exceptional organizational and communication skills to present plans and results to stakeholders.

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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