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The Marketing Manager within the UnitedHealthcare Group Retiree Member Marketing team is responsible for the strategic planning, development, review, approval and management of day-to-day execution of assigned member communications and engagement opportunities. This role will support campaign/project initiatives for the Group Retiree Medicare Advantage business segment.
You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.
Primary Responsibilities:
Partner closely with Group Retiree Member Engagement Marketing leaders to ensure that all assigned projects are effectively managed and executed for the Group Retiree Medicare Advantage business
Develop and execute marketing plans that differentiate us in the marketplace and position us as market leaders (e.g., unique capabilities, offerings, functionality) that deliver on our business goals (STARS, NPS, revenue)
Contribute to the planning, creative development and implementation of integrated marketing communications to support various programs and strategies, offering solutions and recommendations to manager and other contributing team members
Analyze and report results of marketing campaigns using applicable metrics (e.g., response frequency) and deploy strategies to optimize future performance
Partner with the Marketing Data Analytics team to develop strong campaign measurement plans to provide quantifiable results that can be leveraged to provide ongoing learnings, campaign justification and drive channel selection
Cultivate strong trusting relationships with applicable internal business partners to drive support, understanding and collaboration of our member marketing efforts (e.g. Clinical, Product
Management, Legal/Compliance, Creative Services, Operations, Digital, Data Analytics)
Represent Group Retiree Marketing initiating ideas and actions and advocate for the member experience on cross functional work groups
Manage required day-to-day tasks, including status report and timeline management, meeting coordination, material review and approvals with key stakeholders and legal and maintaining centralized files for reference and compliance
Ensure that marketing initiatives/campaigns adhere to applicable processes/procedures/requirements (e.g., spending limits, review/approval processes, branding, regulatory and legal requirements) using internal material management tools
Assist with management of program budgets and provide monthly and quarterly budget updates and forecasts
Partner cross-functionally to support ad hoc projects that will further enable business to personalize member experiences
Communicate project details effectively with cross functional teams, such as creative, production, data, analytics and SMEs (subject matter experts)
Serve as a key resource for the overall coordination and execution of member communication across multiple channels both online and offline
Assist with the development of presentations, program overviews, recaps, and other materials for internal meetings and presentations, present work internally to leadership and other business partners
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Years of post-high school education can be substituted/is equivalent to years of experience.
Required Qualifications:
5+ years of direct-to-consumer marketing, end to end campaign management experience
5+ years of proven ability to develop and implement multi-channel marketing campaigns
5+ years of demonstrated effective problem-solving and critical-thinking skills
5+ years of proven ability to manage multiple priorities from inception to completion on time
5+ years of experience demonstrating organization skills
2+ years of demonstrated history of using marketing analytics to continuously improve campaign strategies and drive decisions
Intermediate skills in Microsoft Office applications
Proven excellent written & verbal communications skills; strong ability to write, copyedit and judge creative
Proven organization and project/program/time management skills
Proven ability to adopt the use of new applications quickly
Preferred Qualifications:
Healthcare or Financial Services Marketing experience
Experience working within a matrix organization
Proven communication and influencing skills
Proven ability to thrive in a performance-based marketing environment
Proven ability to be flexible and work with solid level of independence and ambiguity
Proven highly motivated and a passionate team player
*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy
The salary range for this role is $89,800 to $176,700 annually based on full-time employment. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.
Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.
