Description
Introduction
Do you have the career opportunities as a Digital Marketing Specialist you want with your current employer? We have an exciting opportunity for you to join HealthTrust Workforce Solutions which is part of the nation's leading provider of healthcare services, HCA Healthcare.
Benefits
HealthTrust Workforce Solutions, offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include:
Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.
Free counseling services and resources for emotional, physical and financial wellbeing
401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
Employee Stock Purchase Plan with 10% off HCA Healthcare stock
Family support through fertility and family building benefits with Progyny and adoption assistance.
Referral services for child, elder and pet care, home and auto repair, event planning and more
Consumer discounts through Abenity and Consumer Discounts
Retirement readiness, rollover assistance services and preferred banking partnerships
Education assistance (tuition, student loan, certification support, dependent scholarships)
Colleague recognition program
Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)
Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.
Learn more about Employee Benefits (https://careers.hcahealthcare.com/pages/employee-benefits-and-rewards)
Note: Eligibility for benefits may vary by location.
Our teams are a committed, caring group of colleagues. Do you want to work as a Digital Marketing Specialist where your passion for creating positive patient interactions is valued? If you are dedicated to caring for the well-being of others, this could be your next opportunity. We want your knowledge and expertise!
Job Summary and Qualifications
JOB TITLE - Digital Marketing Specialist
WHAT IS A DIGITAL MARKETING SPECIALIST?
The Digital Marketing Specialists at HealthTrust Workforce Solutions are responsible for developing quality, on-brand content in an effort to attract healthcare professionals and healthcare facilities to engage with our brand. A successful Digital Marketing Specialist will focus on increasing brand awareness, promoting our company values, and creating effective and engaging content that resonates with our audience. You will also work to initiate effective marketing campaigns through our social media and blog channels to translate business goals and relevant communications to our internal and external audiences.
WHAT YOU'LL DO:
As an experienced social media marketer & community manager, the Digital Marketing Specialist will work across integrated teams to drive storytelling and community connection forward via a brand's social content and presence
You'll also be tasked with keeping your finger on the pulse of social media, so you can educate and guide co-workers and clients on best practices and keep the team focused on driving timely, meaningful results
Ensure that the procedural, content and strategic mandatories are upheld on the HealthTrust Workforce Solutions social media platforms
Keep social best practices top of mind and leverage up to date tools to create engaging content
In partnership with the marketing team, you will oversee community management practices and generate engaging and effective content.
Create social media content (copy and visuals with assistance) using various platforms & tools as needed (e.g. Canva, Adobe Creative Suite, Microsoft Office Suite 365)
Boost content in accordance with the HWS Recruitment Marketing strategic plan as needed per campaign (largely Facebook, Instagram & LinkedIn)
Develop and Implement company / brand's Social Media plan & Guidelines to drive meaningful results
Generate communications, including: strategic recommendations, industry insights, ensuring internal/external stakeholders are aware of all social activities, etc
Quickly analyze needs and share recommendations for leveraging organic social tools to meet those needs
Familiarity with web design and content management systems such as WordPress
Become the internal social "Brand Expert"
Analyze performance data and develop organic social media reports with insights to better understand needed optimizations
Research top influencers, competitors, and industry trends.
Other duties as needed to help out other team members
WHAT WE OFFER:
Medical, Dental, Vision, Life Insurance and Flexible Spending
Paid Time Off (PTO)
401K with Company Match
Academic Assistance and Reimbursements for Tuition and Student Loans
Employee Discounts including Tickets, Retail, Mental Health Apps, Education Apps, Identity Theft Protection, etc.
Home, Auto, and Pet Insurance
Employee Stock Purchase Program (ESPP)
Short Term & Long Term Disability coverage
Adoption Assistance
Legal Benefits and Lots More!
WHAT YOU NEED:
Bachelor's degree
Degree in communications (English), Journalism, Marketing, Creative Writing or related fields. Preferred, But Not Required.
2-3+ years of experience in community management & organic social media
Advanced verbal and written communication skills
Flawless grammar and stellar proofreading skills
Resourceful with the ability to make smart decisions quickly
Strong time management skills
Strong relationship-building skills, internally and with clients / external partners
Strong knowledge of Microsoft Suite & Google Suite
Preferred, But Not Required: Strong knowledge of Adobe Illustrator and Photoshop
BONUS: Working knowledge of Social Media Management Systems and social listening tools (Hubspot and Sprout Social, etc.)
Are you looking for a healthcare career that offers opportunities for personal and professional growth? Look no further than HealthTrust Workforce Solutions. At HealthTrust, we believe that healthcare is all about people - those who provide it and those who receive it. As a wholly-owned subsidiary of HCA Healthcare and a preferred partner to thousands of top-performing hospitals, we are the largest managed services provider in the healthcare industry. With over 28,000 professionals placed in healthcare roles each year, we take pride in expanding skill sets, broadening career horizons, providing economic stability, and cultivating personal growth. Join us and pave the way for a fulfilling healthcare career.
HCA Healthcare has been recognized as one of the World's Most Ethical Companies® by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated $3.7 billion in costs for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.
"Bricks and mortar do not make a hospital. People do."- Dr. Thomas Frist, Sr.
HCA Healthcare Co-Founder
If you are looking for an opportunity that provides satisfaction and personal growth, we encourage you to apply for our Digital Marketing Specialist opening. We promptly review all applications. Highly qualified candidates will be contacted for interviews. Unlock the possibilities and apply today!
We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
