Integrated Marketing Manager

GoTo • Lansing, MI • 3w ago

Job Description

Where you'll work: US? (remote)

Marketing at GoTo?

GoTo is actively searching for an Integrated Marketing Manager to join our organization. In this role, you will be responsible for designing and executing fully integrated campaigns to drive eComm bookings for Grasshopper, our virtual business phone solution for small business owners. You will play a central role in bringing our marketing campaigns to life from strategy to execution to optimization. ?

Your Day to Day ???

As an Integrated Marketing Manager, you will:?

Drive content strategy and roadmap: Work closely with SEO team to build content strategy based on gaps within Grasshopper's go-to-market. Leverage AI tool to develop engaging and relevant marketing content such (blogs, customer testimonials) that are consistent with GH brand message and values, to improve SEO performance. Work closely with the Customer Acquisition team and agency to develop creatives and align on testing strategy and tracking.

Developing and executing integrated marketing plans: Creating comprehensive marketing plans that encompass tried and true digital with emerging marketing channels for testing. Define new campaign strategies, including the goal, audience, message, content, channel mix, budget, and key performance indicators (KPIs) for each campaign.

Driving brand consistency: Ensure all marketing efforts across external resources are cohesive and adhere to our new brand guidelines. Maintain a strong brand identity across various touchpoints such as paid creatives, review sites, communities, and social pages, guaranteeing a consistent and compelling brand experience for our customers.

Collaborating cross-functionally: Working closely with customer acquisition, B+C, analyst, SEO to bring campaigns to live. Foster a collaborative environment, leveraging the expertise of team members to deliver integrated and impactful marketing initiatives.

Analyzing campaign performance: Work closely with operational analyst to dive into weekly performance to understand how we're pacing vs. plan, and strategize tests based on gaps. Have a data-driven approach to measure effectiveness of marketing campaigns. Communicate performance with marketing stakeholders, providing recommendations for optimization and future tests.

Marketo and Pendo experience a plus, general knowledge of platform functionality to dive into set-up QA and assist troubleshooting any potential data piping and/or accuracy.

Who We're Looking For:

Growth mentality

Hacker, someone who will jump in

Action-Oriented

Data-driven

GRIT

What We're Looking For?

As the Integrated Campaign Manager, your background will look like:?

3-4+ years general marketing experience with emphasis in Demand Generation, or Integrated Marketing

Strong understanding of campaign strategy, content development, journey mapping, budgeting, and measurement

Experience driving growth to achieve quarterly targets?

Understanding of Marketo?and/or Pendo a plus

Exceptional communication skills (interpersonal, written & verbal)?

Detail oriented & process driven while also being able to think creatively to solve problems?

At GoTo, authenticity and inclusive culture are key to our thriving workplace, where diverse perspectives drive innovation and growth. Our team of GoGetters is passionate about learning, exploring, and working together to achieve success while staying committed to delivering exceptional experiences for our customers. We take pride in supporting our employees with comprehensive benefits, wellness programs, and global opportunities for professional and personal development. By maintaining an inclusive environment, we empower our teams to do their best work, make a meaningful impact, and grow their career. Learn more (https://www.goto.com/company/corporate-responsibility) .

Annual Base Salary Range: $65,000.00 - $107,500.00

The above shows our ranges from minimum to maximum. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.

GoTo's flexible-work software - including GoTo Connect, GoTo Resolve, Rescue, Central, and more - is built for small and medium-sized business IT departments, but powerful enough for the enterprise. By building its secure, easy-to-use software, GoTo is committed to ensuring the time at work is well-spent so that time outside of work is better spent. With over 3,000 global employees and over $1 billion in annual revenue, the remote-centric company's physical headquarters is in Boston, Massachusetts, with additional offices and thousands of home offices in North America, South America, Europe, Asia, Australia, and beyond.

GoTo, Inc. is committed to providing equal opportunity in employment to all employees and applicants for employment. No employee or applicant shall be discriminated against in the terms and conditions of employment on the basis of race, color, religious creed, gender, sex, pregnancy, religion, marital or domestic partner status, age, national origin, ancestry, physical or mental disability (including AIDS/HIV), medical condition, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, application for or denial of family and medical care leave and/or pregnancy disability leave, or any other basis protected by federal, state or local law or ordinance or regulation. GoTo, Inc. also prohibits discrimination based on the perception that anyone has one of these characteristics or is associated with a person who has or who is perceived as having any of those characteristics.

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