Marketing Manager

Elevance Health • Winston-Salem, NC • 3w ago

Marketing Manager

Location: Elevance Health supports a hybrid workplace model (virtual and in-office) with PulsePoint sites used for collaboration, community, and connection. This includes remote work and 1-2 days in office per week.

The Marketing Manager is responsible for developing enterprise marketing strategies and ensuring the marketing strategy aligns with the enterprise-wide strategy. This role is essential for developing and executing targeted marketing strategies that focus on growing Carelon's key audience segment - health plans.

How You Will Make an Impact

Primary duties may include, but are not limited to

Builds market product / marketing plans.

Assists in product pricing assessment and recommendations.

Serves as a single point of contact on marketing issues and resolution.

Coordinates the development and review of communication materials with appropriate resources.

Leads development of marketing collateral to support marketing plans.

Coordinates with public relations to support marketing initiatives.

Provides leadership and direction to marketing support and creative staff.

ABM Data: develop advanced targeting models that integrate multi-channel data and sales feedback to optimize account engagement.

Campaign Development: working with marketing strategies, guide campaign enhancements based on audience/segment best practices to optimize approach and impact.

Campaign Timing: manage weekly campaign launch timing, accounting for shifts in strategy and business needs (e.g. acquisitions), drive alignment with brand campaigns and any activities touching the health plan audience (to ensure optimal spend), and drive cross-channel coordination (e.g. social, email, digital).

Campaign Optimization: using reported data and metrics, work with sales to inform next best targeting opportunities/strategies that enhance pipeline velocity

Minimum requirements

Requires a BA/BS degree and a minimum of 5 years of related experience; or any combination of education and experience, which would provide an equivalent background.

Preferred Skills, Capabilities, and Experiences

Managed care experience preferred.

Associates in this role are expected to have strong oral, written and interpersonal communication skills, problem-solving skills, facilitation skills, and analytical skills.

Please be advised that Elevance Health only accepts resumes for compensation from agencies that have a signed agreement with Elevance Health. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Elevance Health.

Who We Are

Elevance Health is a health company dedicated to improving lives and communities - and making healthcare simpler. We are a Fortune 25 company with a longstanding history in the healthcare industry, looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve.

How We Work

At Elevance Health, we are creating a culture that is designed to advance our strategy but will also lead to personal and professional growth for our associates. Our values and behaviors are the root of our culture. They are how we achieve our strategy, power our business outcomes and drive our shared success - for our consumers, our associates, our communities and our business.

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

Elevance Health operates in a Hybrid Workforce Strategy. Unless specified as primarily virtual by the hiring manager, associates are required to work at an Elevance Health location at least once per week, and potentially several times per week. Specific requirements and expectations for time onsite will be discussed as part of the hiring process. Candidates must reside within 50 miles or 1-hour commute each way of a relevant Elevance Health location.

The health of our associates and communities is a top priority for Elevance Health. We require all new candidates in certain patient/member-facing roles to become vaccinated against COVID-19 and Influenza. If you are not vaccinated, your offer will be rescinded unless you provide an acceptable explanation. Elevance Health will also follow all relevant federal, state and local laws.

Elevance Health is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact elevancehealthjobssupport@elevancehealth.com for assistance.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws, including, but not limited to, the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.

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