Sr Manager Consumer and Shopper Analytics Winston-Salem, North Carolina

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can't wait, let's shape it together!

REYNOLDS AMERICAN has an exciting opportunity for a Sr. Manager Consumer and Shopper Analytics, Marketing Insights & Foresights in Winston Salem, NC

The Sr. Manager Consumer and Shopper Analytics is position that requires a strategic mindset and business perspective to generate customer and shopper insights and help translate the findings into actionable insights and recommendations.

Your key responsibilities will include:

Utilization of core research methodologies, both principles and application, knowledge of standard processes, test and control groups to drive the business forward.

Synthesize, understand, and leverage large data sets (D2C and Loyalty) into actionable insights.

Effectively administer the application of analytical techniques such as A/B testing and ability to derive impact analysis and ROI analysis.

Working with the brand teams, translating brand business questions and understanding the consumer insight needs. Serve as an unbiased, empathetic representative for the consumer and their needs.

Executes and tracks the promotional efficiency and direct marketing measurement initiatives.

Provide support to brand teams and consumer experience on all things related to campaign, Loyalty and D2C analytics. Synthesizing the asks and translating the information to GBS Monterrey and Insights and Foresights stakeholders to action upon.

Flexibility, ability to adjust to changing priorities and business challenges.

Working with, coaching and developing Data Scientists and Analysts in GBS Monterrey.

What are we looking for?

5+ years in marketing analytics and/or related field. CPG experience preferred.

Requires very strong technical skills that include proficiency in Advanced SQL, math and statistics

Ability to understand broader business issues and seek resolution

Ability to manage, leverage and analyse data sources, interpret meaningful trends and draw conclusions to deliver actionable business recommendations.

Strong leadership and collaboration skills, with ability to work with a broad range of disciplines and cross-functionally

Strong verbal/written communication, data visualization and presentations skills

Dashboard development (Power BI/Tableau) experience preferred.

Masters Degree in Business Analytics, Market Research, Business or related field preferred

WE ARE REYNOLDS AMERICAN-A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

BELONGING, ACHIEVING, TOGETHER

Collaboration and teamwork underpin everything we do here at Reynolds American.We know that collaborating with colleagues is what makes us stronger and best prepared to meet our business goals.

SALARY AND BENEFITS OVERVIEW

Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.

Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent

Company contributes an additional three percent to 401(k) whether employee participates or not

Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)

Health Savings Account start-up contribution for employees who elect the high deductible health plan

Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year

Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents

Company paid life insurance of 1x annual base pay ($50,000 minimum)

Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)

Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance

Tuition reimbursement and student loan support

Dependent Scholarship Programs

Free confidential personal financial counselling service

On-site health centers and 24/7 fitness centers at certain company locations

A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

Health-care concierge service

Volunteer service opportunities

Extensive training opportunities

Company vehicle for eligible employees

Mobile phone allowance for eligible employees

Paid Leave:

Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)

Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).

Holidays (Nine company recognized and two annual personal holidays to be used at the employee's discretion)

Paid Parental Leave + temporary reduced work schedule opportunity

Funeral Leave

Short-Term Disability Leave

Long-Term Disability Leave

Jury Duty Leave

Military Leave

Released Time for Children's Education

Community Outreach Leave

Other paid leave benefits, as required by state or local law

Your journey with us is not limited by boundaries; it is propelled by your aspirations. Join us at Reynolds American and become a part of an environment that thrives on internal advancement, where your career progression is not just a statement - it is a reality, we are eager to build together. Seize the opportunity and own your development; your next chapter starts here.

You will have access to online learning platforms and personalized growth programs to nurture your leadership skills.

We prioritize continuous improvement within a transformative environment, preparing for ongoing changes.

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc. and its affiliated companies is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at wppgeneral@RJRT.com

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Sr Manager Consumer and Shopper Analytics