Marketing and Content Strategist
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Marketing and Content Strategist
Salary
$59,476.00 - $104,133.00 Annually
Location
Gilbert, AZ
Job Type
Full Time
Remote Employment
Flexible/Hybrid
Job Number
25-0201
Department
DIGITAL GOVERNMENT
Opening Date
04/01/2025
Closing Date
4/14/2025 11:59 PM Arizona
Description
Benefits
Questions
We Are Seeking
Team Gilbert has an exciting opportunity for a highly motivated professional to fill the position of Marketing and Content Strategist supporting the Gilbert Police Department.
The Marketing and Content Strategist plays a key role in creating digital marketing and public relations campaigns, as well as branding materials for the Gilbert Police Department. This position manages social and digital media content, including creating engaging video and social content , analyzing engagement metrics, and developing strategies for Gilbert PD's social and digital media channels. Addition ally, the strategist is responsible for outreach efforts and maintaining community relations. This position works within Gilbert's Office of Communications and Engagement and will closely collaborate with the Communications and Marketing Officer supporting the police department.
Responsibilities include:
Lead content development, community engagement , and analytics for Gilbert PD' s social media channels
Strategize and plan for content development in the form of content calendars but is also able to accommodate impromptu content creation.
Utilize storytelling to produce /edit original and interactive content for several socia l media platforms , such as videos, photos , text, and graphics .
Support the Communications and Marketing Officer with media relations as needed .
Engage with the community across various platforms to build relationships through social media discussions to foster proactive , constructive, and positive interactions
Create and assist with social media messaging, responses to c ommunity members and coordinat ion with internal and external partnerships as needed, especially when working on community-wide projects
Conduct research to determine target audiences to inform content development and assessment of publishing on appropriate police social media account ( s )
Provide additional support for Town-wide social media and digital advertising .
Works with the Gilbert PD public affairs office on community event planning and outreach needs
Responsible for capturing video and photography during emergency situations and special events
Oversees Gilbert Police Department's web presence, assisting with making updates within the content management system.
Anticipated Recruiting Timeline:
Posting Closes: April 14th, 2025
Candidate Review: April 15th, 2025
In-Person Interview Invites sent: April 22nd, 2025
In-person Interviews the week of April 28th, 2025
Anticipated New Hire Start Date: July 7th, 2025 (Please note, Applicant must pass a comprehensive police background check, including criminal and personal history investigation)
This position is eligible for hybrid (remote/in-office) work. Core business hours are Monday-Thursday, 7 AM - 6 PM. This position will require occasional on-call, nights and weekend work.
About You
You are creative, excited by the next big social platform or trend, and thrive on making connections and building communities. You actively participate as a member of a team to move the team toward the completion of goals and produce quality outcomes. You are committed to our safety philosophy, and you take great pride in proactively managing time and resources to ensure that work is completed efficiently while accomplishing objectives and achieving goals .
At Team Gilbert, we hire innovative, forward - thinking problem-solvers who love their work ! In addition to possessing the ability to live out our core and functional values daily, candidates must possess the following requirements:
Bachelor's degree in Marketing , Journalism, Communications, Public Relations or a related field.
Two to Five (2-5) years of experience in social media and/or digital marketing.
Any equivalent combination of experience and training which provides the knowledge and abilities necessary to perform the work will be acceptable.
Valid Arizona Driver's license.
Knowledge Of:
Up-to-date knowledge of social media platforms and strategies
Well-versed with social media management platforms such as Sprout Social
Experienced in social content creation, photography, videography, and graphic design
Skill In:
Self-starter and isn't afraid to speak up when need clarification
Thrive in a collaborative work environment
Ability to deliver creative content (text, image and video) organically and using social platform management tools ( e.g. Sprout Social, Hootsuite, etc. );
Strong writing and interpersonal skills, with the ability to communicate effectively with internal and external customers online and in- person;
Ability to meet high standards for quality and accuracy under tight deadlines;
Strong project management skills.
Applicant qualifications will be evaluated against the requirements o f the Digital Communications Strategist I or II level and considered for the most appropriate level by time of job offer.
Applicant must pass a comprehensive police background check, including criminal and personal history investigation.
Why Team Gilbert?
Gilbert's Mission: Anticipate. Create. Help People
Our Values: DRIVEN, KIND, BOLD, HUMBLE
Awards: (https://www.gilbertaz.gov/about-us/team-gilbert/awards-accolades) We are proud of these achievements and continue to work hard to make Gilbert the best place to live, work and play.
We Are Here to Help!
Gilbert is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. If any reasonable accommodation is needed while participating in the application and interviewing process, please contact our People Team (Human Resources) at 480-503-6823. Requests should be made as early as possible to allow time to arrange the accommodation.
Gilbert provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any @type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Town of Gilbert offers a comprehensive benefits package for qualifying positions that includes self-funded medical and dental plans, life insurance, disability, pension, tuition reimbursement, parental leave, babies at work, and more! Click Here (https://www.gilbertaz.gov/home/showdocument?id=42978&t=637793142009536761) to see a list of our benefit offerings at-a-glance.
01
In the questions that follow, you will be asked for information about your qualifications. If you do not have that @type of experience, enter "N/A". Answers provided in this supplemental questionnaire must be substantiated in your application. Submitting a resume in lieu of completing the application and supplemental questions may disqualify you, so be thorough. Please indicate whether or not you accept these terms by checking the appropriate response below.
Yes
No
02
Do you have a Bachelor's degree (or higher) in Marketing, Journalism, Communications, or a related field?
Yes
No
03
How many years of work experience do you have creating and executing social media campaigns?
None
Some; less than one year
More than 1 year, less than 2 years
More than 2 years, less than 5 years
5 years or more
04
Please detail your experience creating and executing social media campaigns in the space below. If you have none, enter N/A.
05
In a social media style caption, explain why you are applying for this position.
06
Which social media platforms have you utilized when creating and managing social media campaigns? Mark all that apply.
No experience in this area
Facebook
X (Formerly Twitter)
Instagram
LinkedIn
Nextdoor
TikTok
Threads
Other blogging sites
Other
07
How many years of experience do you have creating videos (ex: Reels) for social media?
No experience in this area
Less than one year
1 - 3 years
3 - 5 years
5 years or more
08
How many years of experience do you have with graphic design?
No experience in this area
Less than one year
1 - 3 years
3 - 5 years
5 years or more
09
How many years of experience do you have managing customer service on social media?
No experience in this area
Less than one year
1 - 3 years
3 - 5 years
5 years or more
10
Show off your work! Please provide a link to your portfolio, personal website, or social media account that you've created and or managed. If a link is not available, please attach work examples to the application.
11
The following question is strictly confidential and will not be made part of your application for employment. Preference Status per Arizona Revised Statute 38-492 (select all that apply):
Veteran
Disabled Veteran
Veteran's Spouse
Disabled Person
Required Question
Employer
Town of Gilbert
Address
50 E. Civic Center Drive Gilbert, Arizona, 85296
Phone
(480) 503-6823
Website
https://gilbertaz.gov/jobs
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