The Associate Director of US Payer Marketing will lead US value, access, and reimbursement strategy for the launch of CSL Behring's pipeline assets. The role will serve as a critical partner and work closely with global commercial development, medical and market access starting at late-stage development to define US payer needs to achieve optimal pricing and reimbursement for the assets in the US. Responsibilities will include payer and channel marketing, access and reimbursement strategy, value and evidence strategy, and account management support.
This Associate Director is responsible for developing and executing the market access strategic and tactical plan to gain or maintain optimal access for CSL brands. The role serves as the primary point of contact for developing launch readiness plan across channels and aligning with key internal partners (Brand Marketing, Medical, Account Management, Field Sales, Pricing, Contracting, Analytics, HEOR, Field Reimbursement Support, Patient Services, Government Affairs, and the broader CSL Behring organization) to ensure plan cohesiveness and alignment.
The Associate Director is accountable for establishing and preserving product access and reimbursement via CSL strategic channel partners (health plans, PBMs, specialty pharmacies, specialty distributors, IDNs, hospital systems, GPOs, and other relevant channels), inclusive of opportunities in the private and public sectors. The role is responsible for the development of the channel marketing budget, including the management of external consultants and vendors.
Main Responsibilities:
Primary responsibility for the payer strategic and tactical business plan for CSL's pipeline / launch assets.
Gain understanding of relevant customer needs, have demonstrated ability to analyze market data, and the business acumen to identify critical market trends and opportunities across all channels.
Develops and executes payer and channel strategies and tactics, including programs that target key channel customers, in alignment with the broader integrated brand business plan.
Leads all aspects of tactical implementation, including messaging, creation of promotional materials, timelines, and training of internal stakeholders and field-based professionals (Account Managers, Sales Representatives, Field Reimbursement, HEOR, etc.).
Leads all pull-through tactical development and coordination with field sales and Corporate Accounts, including implementation and measurement.
Assumes budget accountability for channel activities. Reports budget results as requested by department management. Also works with internal stakeholders to develop projections for sales forecasts attributed to channel customers.
Evaluates effectiveness of channel strategies and tactics, including development of program success metrics, evaluation criteria, feedback mechanisms and return-on-investment analysis as appropriate.
Interacts with internal stakeholders to ensure strategies and tactics are linked to achievement of brand-specific business objectives. Internal stakeholders include Regulatory, Sales, Corporate Accounts, Sales Training, Field Reimbursement Support, Pricing, Contracting, Patient Services, Government Affairs, and HEOR.
Identifies the need for and drives the selection of external agency partners; develops and manages all workstreams in conjunction with the agency. Selects vendors for programs and projects. Builds effective working relationships with key external customers, including thought leaders.
Develops working relationships with key external channel customers (specialty distributors, specialty pharmacies, GPO, IDN and payers) in order to maintain a thorough understanding of current market conditions. Effectively manages changes in market conditions related to brand objectives, strategies and tactics while communicating potential market impact to Senior Management.
Qualifications:
BS/BA, MBA/advanced degree preferred
8+ years of healthcare experience (including biologics or pharmaceuticals). 5+ years in brand marketing, market access, payer/channel marketing, or related experience. Prior experience in marketing and account management with channel partners such as payers, specialty pharmacies, GPOs, integrated health systems, and hospitals is strongly preferred. Advanced skills in Excel and PowerPoint required. Exceptional written and verbal presentation skills are required.
Our Benefits
CSL employees that work at least 30 hours per week are eligible for benefits effective day 1. We are committed to the wellbeing of our employees and their loved ones. CSL offers resources and benefits, from health care to financial protection, so you can focus on doing work that matters. Our benefits are designed to support the needs of our employees at every stage of their life. Whether you are considering starting a family, need help paying for emergency back up care or summer camp, looking for mental health resources, planning for your financial future, or supporting your favorite charity with a matching contribution, CSL has many benefits to help achieve your goals.
Please take the time to review our benefits site (https://www.cslbenefits.com/csl/candidates) to see what's available to you as a CSL employee.
About CSL Behring
CSL Behring is a global leader in developing and delivering high-quality medicines that treat people with rare and serious diseases. Our treatments offer promise for people in more than 100 countries living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. Learn more about CSL Behring (https://www.cslbehring.com/our-company) .
We want CSL to reflect the world around us
As a global organization with employees in 35+ countries, CSL embraces diversity and inclusion. Learn more about Diversity & Inclusion (https://www.cslbehring.com/careers/diversity-and-inclusion) at CSL.
Do work that matters at CSL Behring!
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CSL makes all employment decisions without regard to race, color, religion, national origin, ancestry, age, sex, gender, pregnancy, disability, marital status, sexual orientation, gender identity, genetic information, military status, protected veteran status (specifically status as a disabled veteran, recently separated veteran, armed forces service medal veteran, or active duty wartime or campaign badge veteran) or other classification protected by applicable US federal, state or local law. CSL complies with all applicable employment laws, including but not limited to Title VII of the Civil Rights Act of 1964, the Americans with Disabilities Act, the Fair Labor Standards Act, and the Immigration Reform and Control Act. https://www.cslbehring.com/careers/eeo-statement
