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Director, Marketing Content Strategy

ThermoFisher Scientific • Carlsbad, CA • 3w ago

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

At Thermo Fisher Scientific, you'll engage in significant work that supports a powerful mission: enabling our customers to make the world healthier, cleaner, and safer. With revenues exceeding $40 billion and a track record of stability and consistent growth, we are uniquely positioned to provide our employees with the resources and opportunities to make meaningful contributions to the world.

The Director of Marketing Content Strategy will lead the development and implementation of Thermo Fisher's content marketing strategy, ensuring content is compelling, findable in search and generative engines, on-brand, and optimized to meet business objectives. By operationalizing our customer value proposition, you will develop and implement comprehensive marketing strategies, lead content creation, and ensure alignment with business goals to drive growth and engagement. You will improve awareness of our comprehensive end-to-end capabilities through our website, content, and communications. Applying your expertise in strategic marketing, commercial, channel, data, and communication, you will cultivate customer relationships and increase share gain through digital engagement.

What will you do:

Content Strategy: Improve our comprehensive digital visibility strategy, guiding the organization on orchestrating traditional SEO tactics alongside emerging approaches, with a focus on experimenting and improving for AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) to improve content performance across both conventional search engines and AI-powered platforms.

Content & Channel Marketing: Identify customer needs and develop the "why to believe" content that will empower customers to partner with us. Bridge top-of-funnel content down to segment marketing and division/regional-level content and tactics. Develop a content strategy that applies videos and podcasts to build customer-centric content at scale based on customer value proposition messaging. Use your marketing expertise to identify impactful content assets and choose channels to increase awareness and reach.

Customer-Centric Messaging: Guide creation of web hubs based on SEO/AEO/GEO standard processes and promote thought leadership and top of funnel content to support share gain and contact generation. Collaborate with segment marketing, brand, eBusiness and other teams to operationalize the customer value proposition through the website.

Communications & Corporate Support: Be responsible for the Level 1 customer value proposition and fact sheet with support from the Integrated Enterprise Marketing team, leading launch efforts and continual improvements.

Performance Measurement: Assess program success and provide mentorship to cross-functional teams to make the vital adjustments to optimize performance.

How will you get here:

Education

BA/BS required, preferably with a major/minor in sciences, marketing, or communications.

MBA or graduate degree preferred.

Experience:

8+ years of shown success in marketing, including content strategy, value proposition work, digital enablement, and go-to-market objectives.

Experience navigating a highly matrixed organization, leading through influence, and participating on successful teams.

Familiarity with the Biotech, BioPharma, and Life Science industries strongly preferred.

Knowledge, Skills, Abilities:

Strong written and verbal communication skills.

Proficient in analysis, synthesis, and presentation of information to various audiences, including executives.

Excellent analytical, interpersonal, and problem-solving skills.

Shown capability in moving strategy to action.

Outstanding time management, facilitation, consensus-building, and interpersonal skills.

Proficient in Microsoft Office applications (Excel, Word, PowerPoint); experience with Adobe Creative Cloud and content tools is a bonus.

Our Mission: Our mission is to enable our customers to make the world healthier, cleaner, and safer. As one team of over 100,000 colleagues, we share a common set of values - Integrity, Intensity, Innovation, and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation, and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds, and perspectives are valued.

Compensation and Benefits

The salary range estimated for this position based in California is $160,100.00-$240,125.00.

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

A choice of national medical and dental plans, and a national vision plan, including health incentive programs

Employee assistance and family support programs, including commuter benefits and tuition reimbursement

At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy

Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

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