Job Description:
Role Summary/Purpose:
The Vice President of ISV Partner Marketing will be responsible for driving strategic marketing initiatives to build new and expand existing partnerships with independent software vendors (ISVs). This role will collaborate closely with the marketing, sales, product, and partner teams to develop integrated marketing campaigns, strengthen partner relationships, and maximize the market impact of joint solutions. The VP will also manage a team of partner marketing professionals and will be a key influencer in the company's partner ecosystem strategy.
Our Way of Working
We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.
Essential Responsibilities:
Lead marketing strategy for MSF - collaborate with teams (strategy, credit, go-to-market, sales, product, finance) and partners to develop and execute marketing strategies that effectively communicate the value of multi-sourced financing.
Create content, collateral and integrated marketing campaigns that highlight the benefits of financing options to partners and customers ensuring they understand how these solutions can enhance accessibility and scalability of the ISV's offerings.
Develop and execute a comprehensive platform ISV partner marketing strategy aligned with company goals and objectives.
Drive partner engagement by creating our new strategic go-to-market plan that highlight combined value propositions and innovative solutions.
Collaborate with cross-functional teams (product, sales, customer success) to design and implement high-impact, scalable campaigns.
Measure and optimize the effectiveness of campaigns, leveraging data-driven insights to improve results.
Build and maintain strong relationships with ISV Marketing leaders & partners, acting as a strategic advisor for partner marketing efforts.
Guide internal teams on best practices for co-marketing initiatives, content creation, and lead generation tactics.
Work with the partner management team to identify new opportunities and expand partnerships.
Oversee the development of content strategies, including case studies, whitepapers, and webinars that showcase the success of ISV partnerships.
Ensure all marketing materials reflect the company brand voice and are in alignment with both partner and company objectives.
Lead, mentor, and manage a team of partner marketing professionals.
Foster a culture of collaboration, creativity, and performance within the team.
Build and manage partner marketing budgets, ensuring effective allocation of resources for maximum impact.
Define KPIs and metrics to measure the success of partner marketing initiatives.
Track performance, report on key metrics, and provide regular updates to senior leadership on progress and outcomes.
Continuously refine strategies based on market trends, feedback, and performance data.
Perform other duties and/or special projects as assigned.
Qualifications/Requirements:
Bachelor's Degree or, in lieu of a degree, a high school equivalent and 11+ years of experience within financial services or credit card industry, fintech or technology.
8+ years of experience in B2B partnership marketing, channel marketing, or Product marketing that includes:
3+ years in a leadership position
Proven success in managing ISV partnerships and developing integrated marketing strategies.
Strong understanding of the ISV ecosystem, technology solutions, and SaaS models.
Experience with co-marketing programs, joint demand generation, and digital marketing campaigns.
Desired Characteristics:
Excellent leadership, communication, and relationship-building skills.
Ability to think strategically while executing with a hands-on approach.
Data-driven mindset with a strong ability to analyze metrics and optimize marketing performance.
Ability to thrive in a fast-paced, results-oriented environment.
Experience working with cloud-based technologies, enterprise software, or SaaS solutions.
Familiarity with partner management platforms and tools.
Strong creative and content marketing skills.
Proven ability to scale marketing programs in global markets.
Grade/Level: 13
The salary range for this position is 130,000.00 - 210,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements:
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ (https://www.synchronycareers.com/our-culture/#diversity) , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.
Reasonable Accommodation Notice:
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time
Job Family Group:
Marketing
