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MARKETING AND COMMUNICATIONS SPECIALIST

SCHAUMBURG, IL FLEXIBLE HYBRID SCHEDULE

Feel good about your workand your workplace.

The American Society of Anesthesiologists (ASA) team provides education, resources, and advocacy to

help our members improve the experience and safety of patients in their care. You can be a part of this

important workjoin more than 160 change-makers, collaborators, and advocates as we continually work

towards excellence.

We live our core values of collaboration, dedication, commitment, and improvement every day. And we

know that diversity in the way we look, think, learn, and live makes everything ASA does better. Our

policies, culture, and people strengthen this commitment every day. As a result, ASA has been named

one of the Best and Brightest Companies to Work For in Chicago and the Nation for the past ten years.

ASA offers flexible hybrid work arrangements, a \"dress for your day\" mindset, generous time off, plus

professional development and educational benefits, so you can write your own story. What\'s more

because ASA is a professional associationnot a corporationwe value performance over profits.

Be part of a collaborative, caring community.

Position Summary:

Under the supervision of the Marketing and Communications Manager, the Marketing and

Communications Specialist assists with the development and execution of strategic, audience, and

benefit-focused marketing and communications plans for key elements of ASAs product and program

portfolio. Takes primary responsibility for implementing promotional tactics in accordance with established

communications plans, monitors campaign KPIs, and other data to ensure success and adjusts plans, as

necessary. Collaborates interdepartmentally and with appropriate members and governance bodies to

ensure buy-in and to procure necessary input and review for creative materials and copy. This position

helps develop and lead the marketing and communications strategy for ASAs ANESTHESIOLOGY

annual meeting, including goal setting, budgeting, and execution. This includes guiding, consulting, and

reporting on recommended approaches with the Marketing and Communications team and other

business units. Supports in the execution of promotional tactics across marketing and communication

plans as needed. Work with external vendors for key projects.

Primary Position Responsibilities:

Assist with the creation of strategic marketing and communications plans to achieve ASA

goals. Efforts include data analysis, marketing research reporting, SWOT analysis, competitive

and environmental scans, messaging frameworks, creative briefs, communications calendars,

etc.

Develop and create promotional materials and implement multichannel tactical elements,

including email, direct mail, social media, copywriting, web publication, multimedia, content

creation, advertising, etc. Ensure items are produced and deployed on time and on budget.

Fully manage the communication efforts (from strategy through execution) for specifically

assigned products or programs within the ASA portfolio.

Identify, monitor, and report on key performance indicators for marketing campaigns to ensure

achievement of desired results (e.g., sales revenue, registrations). Provide insights and report

on campaign performance (e.g., email metrics, conversions) at appropriate frequency. Make

recommendations for tactical adjustments to meet goals.

Maintain the holistic digital advertising strategy, including budget allocation, across all areas of

the portfolio. Employ leading-edge approaches to place and report on digital advertising,

including paid social, retargeting, SEO, AdWords, etc.Activate processes and workflow for

maximum efficiency and utilize modern reporting tools to monitor and communicate campaign

performance.

Use Google Analytics and Search Engine Marketing including Adword campaigns and third-

party digital advertising, email, and web analytics, to monitor and report on campaign

performance and adjust campaigns as needed.

Stay current on modern marketing principles and practices and innovative marketing trends

that can be incorporated into ASA campaigns to help marketing effectiveness and revenue.

Create, curate, and publish web content to support product lines and audience needs.

Assist the Marketing and Communications Manager with setting and monitoring

communications budgets.

Ability to perform work in alignment with ASA core values: Dedication, Collaboration,

Commitment to Excellence, Continuous Improvement.

Position Qualifications:

Bachelor\'s degree from an accredited four-year institution with a concen

American Society of Anesthesiologists jobs

Marketing Communications Specialist