At Sunlighten, we are driven by a shared passion for health and wellness, one that comes to life across our family of brands, including Ice Barrel. While each brand has its own focus, they are united by a commitment to innovation, quality, and meaningful impact. This role will focus solely on Ice Barrel, where we know that not all cold plunges are created equal and we are on a mission to make cold therapy approachable, effective, and empowering for everyone. Rooted in research exploring benefits like reduced inflammation, improved recovery, mood enhancement, and stress resilience, Ice Barrel brings these principles to life through intentionally designed cold plunge products.

We are looking for a Brand Manager/Growth Operator to submerge themselves in a hands-on, execution role to own and scale Ice Barrel's growth engine. You will be responsible for driving revenue growth through agency management, identifying the highest-leverage opportunities across the funnel, and ensuring strong performance across paid media, email, social, influencer, Amazon, and content. This role requires someone who can move quickly, think strategically, and take ownership of the brand's execution, making confident decisions around spend, performance, and channel optimization. All of this is grounded in a culture of being playfully curious, living mindfully, being wildly courageous, and leading with the heart.

Not located in the Kansas City metro area? We would still love to hear from you if you're open to relocating to Kansas City/Leawood prior to starting in this role.

Responsibilities:

Revenue & Growth Accountability

Own top-line revenue growth with clear accountability to annual and quarterly targets

Identify and execute on the highest-leverage growth opportunities: funnel optimization, offer strategy, landing page performance, and channel expansion

Drive creative testing velocity and continuous performance improvement across campaigns

Translate business goals into clear execution plans and KPIs

Agency Management

Serve as the primary point of contact for Power Digital (our full-service agency partner)

Establish and run a weekly performance cadence with the agency: CAC, MER, ROAS, conversion rate, revenue

Review performance data, approve creative, and resolve operational blockers

Creative & Brand Voice

Review and approve all creative assets (ads, email, social, landing pages) before they go live

Own the brand voice and ensure consistency across every channel and touchpoint

Own and uphold the Ice Barrel brand voice, ensuring consistency across all creative and messaging

Content & Social Media

Own the social media content calendar and community engagement

Coordinate product photography and videography shoots

Maintain a steady pipeline of content that aligns with the brand identity and campaign calendar

Email & SMS

Work with Power Digital on Klaviyo flows, campaign scheduling, segmentation, and A/B testing

Approve all email and SMS creative before deployment

Monitor email performance and flag issues or opportunities

Customer Experience Liaison

Run weekly check-ins with CX and fulfillment teams

Track customer complaints, returns, and shipping issues

Oversee day-to-day alignment and communication with the Customer Experience team

Influencer & Affiliate

Support and manage day-to-day relationships with influencer and affiliate partners, while collaborating with leadership on larger strategic partnerships.

Handle content approvals, tracking, and relationship maintenance

Reporting & Dashboards

Compile the weekly marketing dashboard for leadership review

Pull and organize data from Power Digital, Shopify, Klaviyo, and Amazon

Prepare inputs for the monthly P&L review and quarterly business reviews

Vendor & Tool Coordination

Manage tool subscriptions, freelancer relationships, and operational vendor communication

Coordinate with IT on platform access, integrations, and tool provisioning

Requirements

3+ years of hands-on experience in DTC ecommerce marketing (not B2B, not traditional retail)

Proven experience scaling a DTC or ecommerce brand

Deep understanding of paid media, funnels, and performance metrics (CAC, ROAS, MER, conversion rate)

Has worked directly with a marketing agency or managed an agency relationship and held them accountable to results

Strong operator mindset: comfortable owning outcomes and making decisive calls

Deep familiarity with Shopify, Klaviyo, Meta Ads Manager, Google Ads, and GA4

Strong creative eye with the ability to review and approve ads, email designs, and social content

Experience managing a content calendar and social media presence for a consumer brand

Data-driven, decisive, and able to move quickly with imperfect information

Excellent written communication skills

Benefits

Hybrid Work Schedule: Enjoy the flexibility of working remotely part of the week

Competitive Paid Time Off Policy + Paid Holidays + Floating Holiday

Fully Equipped Fitness Center On-Site

Free Lunch Program featuring a James-Beard Award Winning Chef

Health (HSA & FSA Options), Dental, and Vision Insurance

401(k) with company contributions

Profit Sharing

Life and Short-Term Disability Insurance

Professional Development and Tuition Reimbursement

Associate Discounts on Saunas, Spa Products and Day Spa Services

Sunlighten provides equal employment opportunity. Discrimination of any @type will not be tolerated. Sunlighten is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other characteristic protected by state, federal, or local law.

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Brand Manager / Growth Operator