Global Marketing Manager

Job Locations

US-OH-Cincinnati

Company

Meridian Bioscience, Inc.

Department

Marketing

of Openings

About Meridian

Meridian Bioscience is a fully integrated life science company that develops, manufactures, markets and distributes a broad range of innovative diagnostic products. We are dedicated to developing and delivering better solutions that give answers with speed, accuracy and simplicity that are redefining the possibilities of life from discovery to diagnosis. We are looking for talented and passionate individuals that help drive our vision. Our innovative culture will allow interested candidates to discover and create, through collaboration, cutting edge solutions to tough problems.

Job Summary

The Global Marketing Manager is responsible for driving the full product lifecycle for assigned product lines, from strategic planning through commercial execution. This role blends upstream strategic marketing with downstream commercial marketing to ensure successful development, launch, and sustained growth of Meridian's products globally. The position partners cross-functionally with R&D, Sales, Finance, Operations, and Regulatory to translate market insights into actionable strategies and drive revenue performance. This role requires strong business ownership, collaboration, and execution to achieve global growth objectives.

Key Duties

Product Lifecycle Ownership

Own the end-to-end product lifecycle, including market assessment, product positioning, launch execution, and in-market performance optimization

Partner with Project Management, Regulatory, and R&D to support pipeline development, business cases, and product requirements

Lead global product launches, ensuring commercial readiness, training, forecasting, and alignment across regions

Strategy

Develop and execute global marketing plans aligned with revenue and profitability targets

Define segmentation, targeting, positioning, and value propositions based on market insights

Conduct market, customer, and competitive analysis to inform strategy and product direction

Support pricing strategy and product portfolio decisions

Commercial Execution

Develop and implement tactical marketing programs to drive demand, adoption, and revenue growthPartner with sales teams to enable execution through tools, messaging, and training

Monitor KPIs (revenue, win/loss, funnel metrics) and adjust strategies accordingly

Collaborate with Marketing Communications on campaigns, promotions, and content

Cross-Functional Collaboration

Work closely with Sales, R&D, Regulatory, Operations, Finance, and Technical Support to align priorities

Act as product expert internally and externally

Support KOL development and customer engagement initiatives

Leadership

Lead cross-functional teams to execute product strategies and launches

Influence without authority across global stakeholders

Build strong relationships with commercial teams and key customers

Qualifications

Bachelors degree in Business, Marketing, or Science related field required.

Minimum of 5 to 7 years of Sales and/or Marketing experience in medical device environment.IVD experience is preferred.

Experience with marketing plans and/or product launches preferred.

Experience in product launches and lifecycle management preferred

Strong business acumen and analytical skills

Ability to translate strategy into execution

Dedicated to working with the team to accomplish annual objectives along with a desire to grow with the company.

Ability to work with the

Meridian Bioscience, Inc. jobs

Global Marketing Manager