The Wealth Marketing organization drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention for the U.S Wealth business. The role belongs to the Customer Marketing team within this organization which is a critical driver of Marketing, with a vision to deepen and expand the relationships our customers have with Citi - increasing their usage of our products and services, promoting behaviors that create long-term loyalty, and thoughtfully communicating new benefits, features and products that can strengthen our relationship. The organization develops strategies and plans that deliver sizable revenue, deposits and sales with substantial budget and headcount.

The Digital Marketing Lead role will work closely with the Digital Strategy Lead and will be responsible for the end-to-end digital marketing strategy across retail campaigns. This role will focus on transformation and growth initiatives to drive increased accounts, sales and engagement in the Digital channel and will be responsible for operationalizing the campaign process for new initiatives in post-login.

The Digital Marketing Lead will partner across marketing, product, channel and tech teams ensuring flawless execution of product and engagement creative and execution. This person will also be responsible for measuring digital performance and providing regular reporting and insights. As market opportunity evolves, the role will play a key role in supporting initiatives to drive awareness, engagement, and conversion. Focus areas include driving full funnel conversions, working with the team and our agency on testing and optimization efforts and developing a roadmap for continued enhancement opportunities. Enhancement opportunities will include leveraging segmentation, journeys, spearheading technology projects and other innovations. Across onsite and campaign led projects, the role will ensure new creative experiences/messaging are tested, leverage key digital targeting techniques & associated best practices, all while ensuring on time/flawless execution.

Key to success will be developing and leveraging strong partnerships with internal Marketing teams, product teams, Digital and Technology teams.

Overall Responsibilities

Support the development of transformation and growth strategies

Manage campaign creative from concept development through execution, ensuring flawless delivery and execution

Partner with campaign marketing strategy leads, channel teams and creative agencies to develop and execute creatives for offer Landing Pages and all digital placements across Citi Online and Mobile App.

Bring new opportunities to market via test and learn, optimization efforts and partnership across teams

Work with the marketing campaign managers, product/segment teams, online channel managers, agency partners and legal department in creative process as needed.

Drive channel acquisitions growth through understanding the competitive landscape, optimizing existing channel performance, and identifying new messaging, targeting, or capability opportunities.

Collaborate with business partners to grow efficiencies and effectiveness in our acquisition channels through innovation in strategy, targeting, delivery, process and new capabilities

Manage agency relationship for campaign creative, including briefing, reviews and aligning with internal stakeholders

Maintain an extreme focus on detail while managing marketing campaigns across multiple online channels. Audit key steps to ensure flawless execution.

Utilize performance results to influence go-to-market offers and planning to drive testing, increase conversion metrics and optimize funnel performance

Evaluate program performance to drive future strategies, optimize existing channel performance and identify opportunities for improved efficiency, effectiveness and customer experience

Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications

A minimum of 5 years marketing across digital, which may have included development of marketing, product or offer strategy, or actively managing channel(s) focused on acquisition best practices

Experience leading projects with internal and external partners/agencies with proven results

Outstanding organizational skills, time management, project management and attention to detail

Familiarity with test and learn constructs, driving full funnel conversion and optimization tactics

Digital acumen, Strong familiarity with the current state of digital marketing and future trends, with ability to provide insight on future BTL online acquisition opportunities

Ability to dive into the details while coordinating multiple projects with varying timelines

Comfortable operating in a highly matrixed, complex environment

Ability to build collaborative environment across departments and partners

Requires attention to detail, excellent organizational and project managing skills

Demonstrated ability to synthesize, prioritize and drive results with a high sense of urgency.

Familiarity with Digital reporting and analytics processes

Financial services industry experience preferred

Bachelor's degree required

Job Family Group:

Marketing

Job Family:

Marketing Program Management

Time Type:

Full time

Primary Location:

Charlotte North Carolina United States

Primary Location Full Time Salary Range:

$107,120.00 - $160,680.00

In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date:

Apr 07, 2026

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi (https://www.citigroup.com/citi/accessibility/application-accessibility.htm) .

View Citi's EEO Policy Statement (https://www.citigroup.com/global/eeo-aa-policy) and the Know Your Rights (https://www.eeoc.gov/sites/default/files/2023-06/22-088\EEOC\KnowYourRights6.12ScreenRdr.pdf) poster.

Citi is an equal opportunity and affirmative action employer.

Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

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