Field Marketing Assistant

Playa Bowls Lancaster • Lancaster, PA • 4h ago

The Field Marketing Assistant supports the execution of local marketing initiatives for Playa Bowls Lancaster + York, including community outreach, events, social media, partnerships, catering, promotions, and business development.

This is a hands-on role for someone early in their marketing career who wants real-world experience while helping grow Playa's presence throughout the Lancaster and York communities.

The Field Marketing Assistant will work under the direction of and report directly to the Field Marketing Coordinator, while collaborating with the Marketing Director, General Managers, and store teams.

Responsibilities

The Field Marketing Assistant will help with:

Researching schools, colleges, sports teams, businesses, gyms, nonprofits, community groups, and potential partners.

Maintaining Playa's marketing CRM, contact lists, and outreach trackers.

Conducting approved email, social media, phone, and in-person outreach.

Preparing and delivering samples, coupons, catering menus, flyers, and promotional materials.

Supporting school, sports, fundraising, catering, and community partnerships.

Assisting with local events, pop-ups, sponsorships, and sampling activations.

Helping with event setup, breakdown, guest engagement, and follow-up.

Capturing photos and videos for social media.

Assisting with Reels, TikToks, Stories, and other local content.

Researching influencers, foodies, athletes, and local content creators.

Supporting creator tastings, partnership visits, and community activations.

Promoting Playa Rewards and local promotions.

Researching local events, trends, media, and community opportunities.

Assisting with marketing materials, calendars, reporting, and administrative tasks.

Completing assigned marketing projects and follow-up tasks.

What We're Looking For

This role is ideal for a student, recent graduate, or early-career professional interested in marketing, communications, PR, business, sports marketing, hospitality, events, or digital media.

We're looking for someone who is:

Friendly, outgoing, and comfortable meeting new people.

Creative and interested in social media and content creation.

Organized, dependable, and able to follow through on assignments.

A strong communicator.

Comfortable working independently and as part of a team.

Willing to attend community events, games, networking opportunities, and activations.

Excited about community engagement and relationship-building.

Willing to learn and take direction.

Previous professional marketing experience is not required.

Experience You'll Gain

The Field Marketing Assistant will gain hands-on experience in:

Local Marketing . Social Media . Content Creation . Community Outreach . Events . Influencer Marketing . Sports Marketing . Catering & Business Development . Partnerships . PR

The role may include opportunities to attend community events, visit local businesses and schools, participate in networking events, assist with creator collaborations, and help execute Playa marketing campaigns.

Reporting Structure

The Field Marketing Assistant reports directly to the Field Marketing Coordinator.

The Field Marketing Coordinator will provide day-to-day assignments, oversee outreach and field marketing activities, coordinate events, and help manage the Assistant's workload.

The Assistant will also collaborate with the Marketing Director, General Managers, and store teams as needed.

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