Public Affairs Marketing Manager

Meta • Washington, DC • 1h ago

Summary:

We believe in the endless power of people when they come together. But we also believe strongly in our responsibility to minimize harm and keep people safe. In this role, you will be responsible for executing global and domestic Public Affairs marketing campaigns around high-priority topics, with a specialized focus on AI. You will improve team communication, collaboration, and remove roadblocks by leveraging a range of organizational and collaboration skills to keep our partners on track. Successful candidates will have the ability to manage a complex network of internal and external stakeholders, while also staying informed about of rapidly changing legislative and regulatory priorities.Candidates who use data to inform decisions, collaborate across teams, and define priorities when requirements are evolving by defining priorities, asking clarifying questions, and driving decisions with incomplete information will be happiest in this role. If you are a strategic marketing leader who is creative, cares about the intersection of products and society, crafts compelling messages, and has experience managing multiple complex projects by prioritizing based on impact and deadlines, then we'd love to meet you.

Required Skills:

Public Affairs Marketing Manager Responsibilities:

Develop and implement advertising strategies that effectively reach target audiences across regions and countries

Use data and insights to make campaigns and communications more targeted, persuasive and effective

Align key audiences, media, and measurement approach into a single public affairs program stretching across multiple topics, audiences, and countries

Work in close partnership with the public policy, communications, product and creative teams to ensure all work is grounded in research and business proof points and makes real impact with key constituencies

Implement holistic and data-driven programs and process with clear, measurable results, that work in close harmony with media relations and direct outreach

In partnership with cross-functional counterparts, continually refine objectives, the audience, media, and creative strategy, and measurement approach for the work

Define and implement the approach, strategy, and process to ensure that Meta shows up appropriately in relevant conversations. Build impactful relationships and serve as a dependable point of contact for the teams across policy, communications, marketing, creative, product, research, legal, and content strategy

Manage campaigns to communicate our responsibility story and drive awareness

Minimum Qualifications:

Proven project management experience, with experience driving multiple time-sensitive, cross-functional projects through a robust review process while meeting rapid-response and accelerated deadlines

Demonstrated experience thinking strategically about complex issues, leading to thoughtful recommendations and action plans

Experience collaborating with stakeholders across organizational levels, including senior leadership and external partners

Proven experience prioritizing tasks and managing workload effectively, with willingness to take the initiative and drive projects to completion

Experience managing concurrent workstreams spanning strategy development, tactical planning, and campaign execution

Preferred Qualifications:

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

Experience working in political campaigns either working directly for a candidate/on an issue, or at an agency or consultancy

Demonstrated ongoing AI skill development (e.g., prompt/@context engineering, agent orchestration) and staying current with emerging AI technologies

Campaign management experience delivering high-impact campaigns in markets around the world, aimed at building trust with key constituencies

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

Public Compensation:

$152,000/year to $213,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereo@types, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.

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