Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help global organizations of all sizes prepare for what's next. Powered by the nation's largest Gig-speed broadband network and backed by 24/7 customer support, Comcast Business is the nation's largest technology provider to small businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services.
Job Summary
Role Mandate
Shape and deliver a distinctive Comcast Business brand experience across creative, customer communications, sponsorships and events to strengthen the brand, differentiate our solutions, deepen customer relationships and drive growth.
Position Overview
The Vice President, Marketing Communications, Sponsorships & Experiences leads how the Comcast Business brand comes to life across customer touchpoints, creative execution, communications, sponsorships and experiences. This leader translates business, segment, and product strategies into connected experiences that build awareness, reinforce differentiation, deepen engagement and drive demand.
Working across Comcast Business, the Vice President partners closely with Brand, Segment Marketing, Product Marketing, Digital, Media, Sales and Customer Experience to ensure a consistent and impactful brand experience across the customer lifecycle.
Job Description
Scope of Leadership
Budget experience & Creative services: Leads brand experience planning, creative development and production, integrated communications, agency management and creative operations across Small Business and Enterprise.
Customer Communications: Leads lifecycle communications that help customers understand, adopt and realize value from Comcast Business solutions while supporting engagement, retention and growth.
Sponsorships & Experiences: Leads sponsorship strategy, partnerships, hospitality, events and activations that strengthen relationships, enhance the brand and support business objectives.
Responsibilities:
Brand Experience & Creative Services
Define and evolve the Comcast Business brand experience across audiences, channels and customer moments.
Lead a centralized creative services organization supporting Small Business and Enterprise marketing priorities.
Translate brand, segment and product strategies into compelling campaigns, communications and experiences.
Ensure a connected brand experience across paid, owned, earned and experiential channels.
Oversee creative operations, workflow, agency management, production, budgets and resources.
Champion AI-enabled tools to improve creative quality, speed, personalization and efficiency.
Customer Communications
Lead communications across key customer lifecycle stages, from onboarding through retention and growth.
Partner across Marketing, Product, Digital, Data & Analytics, Customer Experience and Operations to deliver an integrated lifecycle marketing model.
Drive personalization at scale through data-driven content, modular creative and next-best-action strategies.
Use insights, testing and performance data to continuously improve customer engagement and business outcomes.
Ensure customer communications are clear, consistent and aligned to the intended customer experience.
Sponsorships & Experiences
Lead the sponsorship and events portfolio, including investment strategy, partnership management, activation and measurement.
Prioritize investments that advance brand, customer and business objectives.
Connect sponsorships and experiences to broader brand, content, sales and demand generation initiatives.
Leverage Comcast assets and partnerships to maximize impact and return on investment.
Establish clear performance measures and accountability for results.
Experience & Qualifications
15+ years of experience in integrated marketing, creative services, communications, brand experience or experiential marketing, including significant leadership responsibility.
Demonstrated success building and delivering integrated brand experiences across communications, digital channels, customer journeys, sponsorships and events.
Deep expertise in creative development, integrated communications, agency management and marketing operations.
B2B technology marketing experience, ideally across connectivity, networking, managed services, cybersecurity, cloud or related solutions.
Experience building lifecycle marketing and personalization capabilities through cross-functional collaboration.
Proficiency with generative AI and AI-enabled creative tools, applying them across ideation, content development, personalization and production.
Experience leading sponsorships, partnerships and events, including investment decisions, activation and measurement.
Proven ability to lead high-performing teams and influence across a matrixed organization.
Strong executive presence, communication, financial management and stakeholder leadership skills.
Bachelor's degree required; advanced degree preferred.
Leadership Profile
Creative and operational: Raises the ambition of the work while building the systems and processes needed to execute at scale.
Strategic and customer-centered: Translates business objectives into meaningful customer experiences.
Collaborative and influential: Aligns stakeholders across functions and levels.
Decisive and pragmatic: Creates clarity, makes trade-offs and drives results.
Curious and future-focused: Embraces AI, personalization and emerging capabilities to improve effectiveness and efficiency.
Measures of Success
Strength and consistency of the Comcast Business brand experience across customer touchpoints.
Quality and effectiveness of creative output in building brand preference, solution differentiation and demand.
Performance of customer communications across engagement, adoption, retention and growth outcomes.
Sponsorship and event performance against business, relationship and activation objectives.
Effective management of budgets, agencies, resources and production operations.
Strong stakeholder confidence, team development and cross-functional collaboration.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Support a culture of inclusion in how you work and lead.
Do what's right for each other, our customers, investors and our communities.
Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Leadership; Marketing Campaigns; People Management; Communication; Business Marketing; Cross-Functional Teamwork
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/benefits) on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
15 Years Job Family Group: Marketing
