Product Go To Market Analyst

Academy Sports + Outdoors • Katy, TX • 1d ago

Headquarters - Katy, TX

Full time

R340441

Who We Are

At Academy Sports + Outdoors our vision is to be the best sports + outdoors retailer in the country - but what truly sets us apart is our people. We're a passionate, purpose-driven team that's as committed to each other as we are to our customers.

We've spent over 80 years building a culture that puts people first. We believe in creating opportunities for growth, fostering meaningful connections, and supporting every Team Member's journey. What fuels us? Our belief in the power of fun.

Here, you won't just help customers gear up for their next adventure - you'll launch one of your own. Whether you're starting out or leveling up, Academy is a place where fun can't lose!

What You Will Work On

In this role, you help move new product capabilities from development into confident business adoption. Your work connects Product, Quality Assurance, and Business Operations so stakeholders understand what is launching, why it matters to customers, and how teams can be ready to use it. By turning product capabilities into clear business value, you support successful launches and stronger adoption across the organization.

Working across the launch lifecycle, you lead go-to-market readiness planning and execution, align features with customer value and business objectives , and coordinate preparation across operational and customer-facing teams. You demonstrate realistic end-to-end workflows, capture stakeholder feedback, translate capabilities into business processes, and create playbooks, FAQs, user guides, and other enablement materials. After release, you monitor adoption and launch effectiveness, identify barriers and enhancement opportunities, and recommend improvements that strengthen future launch and enablement practices.

Who You Will Work With

Your work brings together Product Managers, Product leadership , Engineering, Quality Assurance, Business Operations, Customer Support, Marketing, Store Operations, Omnichannel, and other business stakeholders. You collaborate across technical and operational perspectives to prepare teams for launch, communicate customer value and operational impact, integrate new capabilities into day-to-day work, and share feedback that supports product and process improvements.

What You Bring

Bring your energy, your ideas, and your love for sports and the outdoors.

Bachelor's degree in Business, Information Systems, Computer Science, Engineering, or a related field, or equivalent experience

3+ years of experience in Product Management, Product Operations, Business Operations, Product Enablement, Program Management, QA, UAT, or a related role

Experience leading cross-functional product launches in an Agile environment

Strong understanding of the software development lifecycle and Agile methodologies

Exceptional communication, presentation, and stakeholder management skills

Demonstrated ability to translate technical capabilities into business value

Background developing business process documentation, enablement materials, and operational playbooks

Strong analytical and problem-solving skills with a customer-first mindset

Background supporting digital commerce, omnichannel, marketing, retail, or customer-facing digital products, including customer journey mapping and business process optimization, preferred

Background in product launch planning, organizational change management, and cross-functional partnership with Product Management, Engineering, QA, and Business Operations teams, preferred

A team-first attitude; while your core duties are your priority, you're happy to step in wherever you're needed

Work Style & Physical Requirements

Regular in-office attendance is required

Acceptable level of hearing and vision to perform job duties

Ability to adhere to company policies and professional standards

Key Skills

Strategy and Execution, Process Improvement, Program Project Management, Quality Assurance and Control , Change Integration

Equal Employment Opportunity

Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.

Academy® Sports + Outdoors is one of the nation's largest sporting goods and outdoor retailers. It's no surprise that we not only know how to create experiences for our customers, but for our team members as well. Understanding our people and the things that matter to them the most has been at the core of the Academy® culture for over 80 years. With more than 22,000 team members, we take pride in creating a workplace environment that values hard work, commitment, and growth.

Similar Jobs

Registered Nurse

Wellpath • Richmond, TX • 8h ago

Hospital & Medical

You Matter Make a difference every day in the lives of the underserved Join a mission driven organization with a people first culture Excellent career growth opportunities Join us and find a career that supports: Caring...

8h ago

Go to Apply

Registered Nurse

Wellpath • Richmond, TX • 8h ago

Hospital & Medical

8h ago

Go to Apply

Customer Service Associate - Temporary

Walgreens • Rosenberg, TX • 9h ago

Management & Administrative

Models and delivers a distinctive and delightful customer experience. Registers sales on assigned cash register, provides customers with courteous, fair, friendly, and efficient checkout service. Customer Experience Enga...

9h ago

Go to Apply

Customer Service Representative

U-Haul • Stafford, TX • 9h ago

Management & Administrative

Stafford, Texas Moonlighter R259009 United States This position is not eligible for employer sponsorship. Applicants must be legally authorized to work and must not require employer sponsorship. Location: 603 FM 1092, St...

9h ago

Go to Apply

Pharmacy Operations Manager

Walgreens • Katy, TX • 9h ago

Hospital & Medical

Job Summary Where state and federal laws/regulations allow, accountable for performing day-to-day non-clinical pharmacy operations, administrative activities; Ensures efficient pharmacy workflow and a positive patient ex...

9h ago

Go to Apply

141245 Project Manager

CARLTON STRATEGIC STAFFING • Stafford, TX • 12h ago

Management & Administrative

Based in Pasadena, TX 77507 with travel to job sites around the Pasadena area; some overnight travel may be needed. Flexible schedule including overtime and weekends as projects require. Stephanie's notes: Driven and hig...

12h ago

Go to Apply

Sr Director of Finance

PrimeFlight Aviation Services • Sugar Land, TX • 12h ago

Finance, Accounting & Banking

Description Summary Overview The Senior Director of Finance provides strategic financial leadership and oversight across the organization, ensuring the integrity, accuracy, and effectiveness of financial reporting, plann...

12h ago

Go to Apply

TDCJ - Administrative Assistant II - Count Room

Texas Department of Criminal Justice - SET • Richmond, TX • 13h ago

Management & Administrative

Please paste the following URL into a browser to view the entire job posting on the CAPPS Careers page. https://erphcmprd.cpa.texas.gov/psp/candidateportal/EMPLOYEE/HRMS/c/HRSHRAMFL.HRSCGSEARCHFL.GBL?Page=HRSAPPJBPSTFLan...

13h ago

Go to Apply

Warehouse Associate

WESCO • Jersey Village, TX • 14h ago

Manufacturing & Warehouse

Launch your career! We are hiring immediately for Warehouse workers! We will teach you about distribution and supply chain techniques valued by Fortune 250 companies around the globe. We are Wesco! We enable the connecte...

14h ago

Go to Apply

Manufacturing Business Systems Analyst

ManpowerGroup • Stafford, TX • 14h ago

IT & Engineering

Our client is seeking a detail-oriented and experienced Manufacturing Business Systems Analyst to support key initiatives across manufacturing operations. As a Manufacturing Business Systems Analyst, you will be part of...

14h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)