Are you an experienced, passionate pioneer in data and technology who wants to work in a collaborative environment? As an experienced AI and Data Science Engineer III - Marketing Measurement, you will have the opportunity to share new ideas and collaborate on projects as a consultant without the extensive demands of travel. If so, consider an opportunity with Deloitte under our Project Delivery Talent Model. Project Delivery Model (PDM) is a talent model tailored specifically for long-term, onsite client service delivery.
Work you'll do/Responsibilities
You will support Data & Analytics initiatives across numerous business product teams in a scaled staff augmentation model, working with a broader team of approximately 235 onshore and offshore resources. As a Senior Data Scientist, Marketing Measurement, you will design and execute rigorous analyses to measure the impact of marketing initiatives and customer strategies.
Evaluate experimental and quasi-experimental results to assess the effectiveness and incremental impact of marketing initiatives.
Design and assess geo-based test-and-control approaches for paid media measurement, including platform ecosystems such as Google and YouTube.
Apply causal inference and incrementality measurement techniques to inform marketing investment decisions.
Interpret Marketing Mix Modeling (MMM) outputs and explain their implications for marketing strategy and investment allocation.
Support experiment design, execution, and analysis, including A/B testing.
Use advanced SQL and Python or R to analyze marketing and customer data.
Validate data, perform quality checks, investigate discrepancies, and document analytical assumptions and limitations.
Translate complex analytical findings into clear, business-friendly recommendations for stakeholders.
Strengthen measurement approaches across marketing programs and customer strategies.
Communicate regularly with Engagement Managers (Directors), project team members, and representatives from various functional and / or technical teams, including escalating any matters that require additional attention and consideration from engagement management
Independently and collaboratively lead client engagement workstreams focused on improvement, optimization, and transformation of processes including implementing leading practice workflows, addressing deficits in quality, and driving operational outcomes
A successful candidate would possess these skills:
Ability to work independently and collaborate as part of a team
Effective written and verbal communication skills
Meticulous attention to detail and quality of work product
Ability to build and sustain professional relationships
Ability to lead projects or workstreams
Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment
Strong interpersonal skills and professional demeanor
Ability to meet deadlines
Ability to provide clear guidance to others
The Team
AI & Engineering leverages cutting-edge engineering capabilities to build, deploy, and operate integrated solutions across software, data, AI, networks, and cloud infrastructure. These solutions are powered by engineering for business advantage, helping transform mission-critical operations. AI & Data teams help clients modernize technology and data platforms while delivering scalable, high-value outcomes tailored to their business needs.
Qualifications
Required
6+ years of relevant experience in data science, marketing analytics, marketing measurement, or a related field.
Advanced proficiency in SQL and hands-on experience using Python or R for analysis.
Experience in marketing analytics.
Familiarity with Marketing Mix Modeling (MMM), including interpreting outputs and their implications for investment decisions;
Experience with causal inference and geo-based test-and-control design for paid media measurement, including platforms such as Google and YouTube.
Experience with incrementality measurement, experiment design, running experiments, and A/B testing.
Experience with data validation and quality assurance.
Ability to communicate analytical findings and recommendations clearly to stakeholders in business-friendly language.
Bachelor's degree, preferably in Computer Science, Information Technology, Computer Engineering, or related IT discipline; or equivalent experience
Limited immigration sponsorship may be available
Ability to travel 10%, on average, based on the work you do and the clients and industries/sectors you serve
Preferred
Experience with campaign effectiveness management.
Experience with customer segmentation.
Experience measuring promotions management and effectiveness.
Additional experience in marketing analytics.
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $113,300 to $188,900.
You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
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Professional development
From entry-level employees to senior leaders, we believe there's always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career.
Qualified applicants with criminal histories, including arrest or conviction records, will be considered for employment in accordance with the requirements of applicable state and local laws, including the Los Angeles County Fair Chance Ordinance for Employers, City of Los Angeles's Fair Chance Initiative for Hiring Ordinance, San Francisco Fair Chance Ordinance, and the California Fair Chance Act. See notices of various fair chance hiring and ban-the-box laws where available. Fair Chance Hiring and Ban-the-Box Notices | Deloitte US Careers
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.
