Product Marketing Manager - Power

Insight Global • Westerville, OH • 2h ago

Job Description

The Global Portfolio Marketing Manager for Power serves as an expert within the Power portfolio in customer applications, market trends, competitive landscape, buyer personas and product positioning. This role is responsible for developing the marketing strategy, including, but not limited to value propositions, creating marketing collateral, sales enablement, go-to-market plans, events, and campaigns. They are the strategic lead when planning and executing Marketing initiatives that drive business and revenue goals

Skills and Requirements

MUST HAVES :

Minimum 8 years' experience in product marketing, engineering, or product management for B2B in a technical industry.

At least 3 years in a technical industry (data centers is a plus).

Engineering background a plus.

Strong presentations and public speaking skills.

Experience with data analysis and ability to effectively communicate findings while tailoring to a variety of different audiences.

Ability to create value propositions and messaging strategies.

Ability to develop strategies for creating marketing driven pipeline for new and existing offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships.

Goal oriented self-starter; comfortable with ambiguity, know how to define clear objectives in uncertainty and deliver results

Highly collaborative, able to work across functional teams

Must be able to prioritize many projects and work well under pressure.

Proactive communicator with strong attention to detail.

Ability to pick up technical concepts quickly.

Enthusiastic and persistent problem solver.

Excellent organizational skills and process-oriented

Strong written and verbal communication skills

Self-motivated; comfortable owning processes/projects and seeing them through to completion

Knowledge of data center software/hardware solutions and industry trends

Focused on being partners to product lines and regional teams as they try to hit growth targets

Understand domains - don't need to be engineer

○ Portfolio marketing

B2B tech marketing (hardware or enterprise software)

Deals are many millions of dollars and sales cycle is long

Product management that may want to go to marketing

Collaboration with business units & sales teams

○ Bring customer insights

Data center experience is a major plus

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.

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