Product Marketing Manager

ADI Global Distribution • Lehi, UT • 6h ago

The Product Marketing Manager will work collaboratively in a highly-matrixed environment, driving the development and execution of GTM strategies for new product introductions with our Exclusive Brand categories. This person will work with cross-functional teams to successfully align with company objectives and desired outcomes, maximizing growth, development and return on investment of the organization's product portfolio. Intellectual curiosity, accountability, attention to detail, creative problem solving, and business acumen are key attributes to be successful in this position.

JOB DUTIES:

Develop GTM strategy, messaging and positioning for new product introductions that are leveraged for launch campaigns and ongoing demand generation

Demonstrate a strong understanding of audience, brand, targeting & segmentation strategies, product positioning, and the buying journey

Work cross-functionally with a wide variety of team members to ensure initiatives meet expectations

Measure performance to evaluate efficacy and drive continuous improvement, communicating results to the team with recommended actions for optimization

Build strategic marketing partnerships across the business to influence, motivate, and move initiatives forward

Manage expectations across internal stakeholders while driving a high level of visibility and clarity across a fluid landscape of projects and timelines

Ensure the voice of customer is front and center in all new product introduction

YOU MUST HAVE:

2+ years Marketing experience

Demonstrated success in developing and executing B2B marketing campaigns across many channels

Experience partnering across functions, levels and lines of business and working specifically with creative marketing teams

Excellent communication, collaboration, project management, and organizational skills

Proven ability to meet tight deadlines, to be a problem solver and to juggle numerous projects simultaneously

Proficient in Excel, Word and PowerPoint. Undergraduate degree or technical discipline

WE VALUE:

Quickly identifying patterns among problems & issues

Making timely decisions balancing systematic analysis

Experience in product or strategic marketing

Decisive and logical at thoroughly evaluating issues

Excellent planning, execution and project-management skills

ABOUT US

ADI is a leading global distributor and solutions provider of security, AV, and smart living technologies, helping professionals deliver smarter, safer, and more connected experiences for homes and businesses around the world. Through trusted brands, exclusive solutions, and strong industry partnerships, ADI supports more than 110,000 customers across residential and commercial markets globally. From security and video surveillance to networking, audio, automation, fire, and connected technologies, ADI offers a broad portfolio of products, services, and software designed to support the evolving needs of integrators, installers, and technology professionals. With a global team spanning operations, sales, supply chain, digital, customer experience, engineering, and more, ADI combines deep industry expertise with innovation and service to help customers grow and succeed in an evolving industry. At ADI, our teams help create the technologies, partnerships, and experiences that keep people connected, protected, and supported every day. Learn more at www.adiglobal.com .

You can find out more about how the talent community works here: ADI Talent Community Terms . Our recruitment privacy notice ADI - Recruitment Privacy Notice describes in more detail how we process your personal data and how you can exercise your personal data rights.

ADI is an equal opportunity employer. For more information on applicable U.S. equal employment regulations, refer to the "EEO is the Law" (https://adi-corporate-site.webflow.io/legal/eeo-is-the-law) poster, "EEO is the Law" Supplement Poster (https://adi-corporate-site.webflow.io/legal/eeo-is-the-law-supplement) and the Pay Transparency Nondiscrimination Provision (https://adi-corporate-site.webflow.io/legal/pay-transparency-nondiscrimination-provision) . ADI complies with applicable equal employment laws in all countries where we do business.

If a disability prevents you from applying for a job through our website, request assistance here (talent.acquistion@adiglobal.com) .

Job Identification: 19821

Job Category: Product Marketing

Job Schedule: Full time

Incentive Eligible N/A

Business ADI Global Distribution

Hiring Salary Range Salary Range not available - Consult Total Rewards Team.

Benefits We provide comprehensive benefits, including life and health insurance, life assistance program, accidental death and dismemberment insurance, disability insurance, 401k Plan, vacation & holidays.

US Visa Sponsorship Eligibility This position is not eligible for US visa sponsorship

At ADI, we bring together diverse individuals to build the future of homes. ADI is an equal opportunity employer.

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