Marketing Product Manager

Robert Half • West Valley City, UT • 6h ago

Description

Job Summary

Leads global marketing strategy, positioning, launches, and growth for a regulated consumer product portfolio. Owns go-to-market planning, lifecycle marketing, brand messaging, and commercial performance across international markets. Manages a marketing team, oversees budgets, and partners cross-functionally to drive growth, profitability, and successful product launches.

Key Responsibilities

Set global marketing and brand strategy for the product portfolio.

Lead product launches, campaigns, and post-launch performance.

Develop positioning, messaging, and value propositions.

Oversee go-to-market plans, pricing strategy, and sales enablement.

Manage marketing assets, packaging direction, and market localization.

Lead and coach team members while managing budgets and results.

Partner with sales, product, creative, and regional teams.

Use customer insights, market trends, and competitive analysis to refine strategy.

Ensure marketing claims and communications are reviewed for compliance.

Requirements

Qualifications

Bachelor's degree in marketing, business, or related field.

8+ years of product or consumer marketing experience.

Experience in a regulated consumer category preferred.

Strong background in launches, positioning, and cross-functional leadership.

International marketing experience and strong communication skills required.

Technology Doesn't Change the World, People Do.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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