ReqID: NEW0002A8
Why Arup?
At Arup we're dedicated to shaping a better world. Our purpose, shared values and collaborative approach has set us apart for over 75 years. We solve the world's most complex problems and deliver what seems impossible, with curiosity and creativity. We're a thriving and growing organization which offers you many possibilities to shape a better world, and your future.
In an increasingly competitive marketplace, our Marketing, Communications, and Business Development (MCBD) team enables Arup to build and protect our reputation, deepen client relationships, win quality work, and attract top talent. This role will be key in achieving our strategic market and client ambitions. We are seeking to appoint an Americas Marketing Lead - Transport position.
What the role involves
The Americas Marketing Lead - Transport is a critical role within the @context of Arup's client and market focus, acting as an advisor to the businesses (Rail, Aviation, Roads and Streets, and Maritime) and will support effective market positioning for our businesses by leading business marketers in the region on the development of marketing plans and campaigns, programs for priority pursuits and managed clients aligning activities and tailoring the approach for local market dynamics. The Market Portfolio MCBD Lead will introduce new approaches, drive continuous improvement, and guide skills development within their specific market focus.
Key Responsibilities
Team Leadership and Collaboration
Connect and manage the team of marketers supporting the transport market and the businesses under it (Rail, Aviation, Roads and Streets, and Maritime) fostering a culture of cross-functional working, continuous learning, and the agile adoption of innovative approaches and best practice.
Contribute to the development of global marketing under the transport market, providing a regional perspective.
Collaborate with fellow global market and business marketers and effective delivery of portfolio and business marketing and ensuring that regional business growth programs (client relationship management and priority pursuits) can have impact in our region.
Partner closely with regional transport market and rail, aviation, roads and streets, and maritime business leadership championing a business partner mindset across the team.
Ensure the transport market is delivering on the regional programs and providing insight on how to continually improve the programs to meet the changing needs of the market.
Advise Markets and Business Leaders, on effective marketing, and business growth approaches with a focus on the evolution of marketing skills and team capacity to support successful achievement of our business plans and grow the opportunity pipeline.
Business Marketing - Strategy and Planning
Responsible for the development of client-led, strategic marketing plans aligned with the Region's Integrated Business Plan for their market and subsequent businesses, helping to set long-range business priorities, and advance the shorter-term opportunity pipeline.
Support delivering a standard approach to market and business marketing planning and delivery, working closely with the transport market and rail, aviation, roads and streets, and maritime business leaders, to achieve consistency and maintain quality.
Work in collaboration with the regional Brand, Digital Marketing & Communications team to support the effective development and delivery of the market and business marketing plans.
Guide the development of market/business market research that generates actionable insights and recommendations to inform businesses as they develop their plans and priorities.
Provide a strong understanding of market trends and dynamics, competitor positioning and client needs to inform marketing plans.
Business Growth
Deliver Business Growth programs in the market and subsequent businesses including Priority Pursuits, Managed Clients and the Contractor Program team with a focus on ensuring the activities are aligned to the Integrated Business Plan.
Advise on the development and continuous improvement of Capture Programs (pre-positioning programs) to improve outcomes for the market portfolio.
Advise on training for client-facing teams to enhance the region's ability to engage with clients confidently and effectively within the market and subsequent businesses.
Collaborate with the Geography Marketing and Work Winning to ensure business continuity of prepositioning and bid pursuit work.
Client Systems
Responsible for ensuring Market and subsequent business data quality meets global and regional standards focusing on priority pursuits and managed clients.
Ensuring the market MCBD team is delivering on the regional knowledge management protocols and requirements for effective reporting.
Qualifications and Accreditation
Undergraduate, further degree or experience equivalent to a degree, preferably in Marketing, Business, Management, Commerce or Economics; and/or a postgraduate professional qualification or accreditation in marketing.
Knowledge and Experience
10+ years of experience in marketing, with a proven track record in the marketing of high-value services in a large, multinational organization.
Significant experience in a similar strategic marketing role including marketing planning and delivery.
Significant experience of people management, including resource management and skills development.
Deep understanding of market dynamics and client needs relevant to Arup's business and broader industry @context, including knowledge of political, economic and social trends.
Strong strategic thinking and analytical skills, including market, competitor and client analysis.
Skills and attributes
Excellent interpersonal and communication skills, including active listening and influencing.
Proven ability to build effective organizational networks and trust-based, collaborative working relationships with reports, peers, leaders and other stakeholders.
Experience of positive people management, including managing resources, problem solving, and developing marketing professionals.
Ability to work in a fast-paced, dynamic environment and to manage multiple projects simultaneously.
High level of personal integrity, professionalism, and inclusive leadership. Commitment to exemplifying Arup's aims, particularly those of being a 'humane organization', maintaining 'quality of work', and 'straight and honorable dealings'.
What We Offer You
At Arup, we care about each member's success, so we can grow together.
Guided by our values, we provide an attractive total reward package that recognizes the contribution of each of our members to our shared success. As well as competitive, fair and equitable pay, we offer a career in which all of our members can belong, grow and thrive - through benefits that support health and wellbeing, a wide range of learning opportunities and many possibilities to have an impact through the work they do.
We are owned in trust on behalf of our members, giving us the freedom, with personal responsibility, to set our own direction and choose work that aligns with our purpose and adds to Arup's legacy. Our members collaborate on ambitious projects to deliver remarkable outcomes for our clients and communities. Profit Share is a key part of our reward, enabling members to share in the results of our collective efforts.
Benefits at Work - At Arup, we have a comprehensive and valuable benefits program that works for our employees and their families while keeping costs low. These benefits provide health and welfare security for you as well as paid time off for rest and renewal. As a member of Arup, everyone shares in our success through a global profit share scheme (payments are dependent on the firm's financial performance). Our Global Profit Share Plan (paid bi-annually) provides an opportunity for you to share in the success of the Firm. As a valued employee of Arup, you can also choose to participate in our 401(k) plan with up to 10% company match to help you save for your future.
Flexible Working - We believe that flexible arrangements create a more inclusive way of working that supports our diversity and the wellbeing of our people. Options for alternative schedules and the ability to work outside of the office for a portion of your workweek are available.
Hiring Range - The good faith base salary hiring range for this job if performed in New York is $155,000 to $165,000 per year. This range is commensurate with experience, educational background, and skill level. Benefits are not included in the base salary. Please note hiring ranges for candidates performing work outside of New York will differ.
Different people, shared values
Arup is an equal opportunity employer that actively promotes and nurtures a diverse and inclusive workforce. We welcome applications from individuals of all backgrounds, regardless of age (within legal limits), gender identity or expression, marital status, disability, neuro@type or mental health, race or ethnicity, faith or belief, sexual orientation, socioeconomic background, and whether you're pregnant or on family leave. We are an open environment that embraces diverse experiences, perspectives, and ideas - this drives our excellence.
Guided by our values and alignment with the UN Sustainable Development Goals, we create and contribute to equitable spaces and systems, while cultivating a sense of belonging for all. Our internal employee networks support our inclusive culture: from race, ethnicity and cross-cultural working to gender equity and LGBTQ+ and disability inclusion - we aim to create a space for you to express yourself and make a positive difference. Discover more about life at Arup at www.arup.com/careers/your-life-at-arup.
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