Marketing Specialist - Campaigns

Forward Air • Coppell, TX • 2h ago

The Marketing Campaign Specialist is responsible for developing, launching, optimizing, and measuring integrated global marketing campaigns that drive qualified pipeline growth and revenue. They own end-to-end campaign execution, including paid search, paid social, content development, email marketing and journeys, landing pages, and performance reporting (CTR, conversion rates, ROI, etc.). Working closely with Sales, Operations, and Marketing leaders, the they translate business priorities and customer insights into highly effective demand generation programs. The position is accountable for managing paid media investments, analyzing campaign performance, and continuously improving results through testing and optimization. They work on a lean, global, multi-brand team where campaigns go live quickly and results are reviewed weekly. This is a high-ownership role for a proactive professional that likes owning the build and the outcome.

Responsibilities

Develop, launch, and optimize integrated marketing campaigns that support customer acquisition, lead generation, and revenue growth across multiple industry verticals.

Create and manage Google Search campaigns, including keyword strategy, ad copy development, ad extensions, audience targeting, and landing page alignment.

Build, execute, and optimize LinkedIn campaigns, including audience development, Lead Gen Forms, creative testing, and campaign performance analysis.

Execute full-funnel marketing programs across paid media, email marketing, website content, landing pages, and other digital channels.

Develop campaign assets including landing pages, website content, case studies, industry insights, email nurture campaigns, and digital advertising content.

Configure and maintain campaign tracking, conversion measurement, and lead capture processes to ensure accurate reporting and CRM attribution.

Monitor and optimize campaign performance through ongoing management of bids, audiences, keywords, content, creative assets, and conversion paths.

Manage paid media budgets, including forecasting, pacing, performance analysis, and recommendations for budget reallocations when appropriate.

Maintain campaign reporting dashboards and provide regular updates on spend, lead generation, qualified leads, conversion rates, campaign ROI, and revenue impact.

Collaborate with sales, operations, subject matter experts, leadership, and regional marketing teams to capture market insights, customer needs, and campaign feedback.

Translate campaign learnings, customer insights, and stakeholder feedback into improved targeting strategies, messaging frameworks, and content briefs.

Present recommendations and performance insights to marketing and sales leadership, identifying opportunities for continuous improvement and growth.

Support global campaign execution across both Forward Air and Omni Logistics brands while aligning with regional priorities and business objectives.

All other duties as assigned to meet evolving business needs.

Qualifications

Education: Undergraduate degree in Marketing, Business, Communications, or a related fiel from an accredited college or university required.

Certification/Licensure: Google Ads and/or LinkedIn Marketing certifications preferred.

Experience: 5+ years of experience managing paid search and paid social campaigns, preferably within a B2B environment with complex or long sales cycles.

Hands-on experience building, launching, and optimizing Google Ads Search campaigns from strategy through execution and reporting.

Experience using LinkedIn Campaign Manager, including audience targeting, Lead Gen Forms, campaign optimization, and performance measurement.

Experience publishing and managing website content within WordPress or similar content management systems.

Experience utilizing marketing automation and campaign platforms such as Marketo, HubSpot, Unbounce, or comparable technologies.

Working knowledge of email marketing, nurture programs, lifecycle campaigns, and customer journey orchestration.

Strong analytical skills with the ability to interpret campaign data, identify trends, and convert insights into actionable business recommendations.

Excellent written and verbal communication skills, with the ability to effectively partner with sales, operations, leadership, subject matter experts, and regional marketing teams.

Experience with Salesforce CRM, lead source tracking, closed-loop reporting, account-based marketing platforms, or intent-data solutions is preferred.

Demonstrated ability to manage campaign budgets, forecast spend, explain variances, and maximize marketing return on investment.

Demonstrated discretion and confidentiality in handling and protecting sensitive information.

Technical: Proficient with common office technologies, including Windows PCs, Microsoft O365 (Outlook, Word, Excel, PowerPoint, etc.) and web conferencing (Teams, Zoom, Webex, etc.)

Environment: Comfort commuting to/from and working in a 100% on-site setting (listed in this posting), with travel for related meetings/events.

LI-Onsite #LI-RA1

About Us

About the Team

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