Manager, Search Marketing

Publicis Groupe • New York, NY • 2h ago

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

As Manager of Search Marketing, you'll manage the strategic components of an integrated SEM campaign. You will lead a team of analysts within the Digitas SEM capability team to establish performance metrics, report results and foster client and vendor relationships.

Responsibilities

Serving as primary contact for day-to-day clients

Spearheading the development of program strategies and analyses for clients (e.g., target audience recommendation, geographic targeting, timing/scheduling strategy)

Overseeing day-to-day internal team's work on bid strategy optimization and testing

Establishing and driving paid search best practices for team to assimilate across tactics and activations

Maintaining a level of quality assurance and holding the team accountable for delivering campaigns and executions with precision

Writing and delivering media strategies, and overseeing the translation of these strategies into final media recommendations

Ensuring that media deliverables meet and align with client goals and objectives

Prioritizing teamwork, delegating responsibilities, and implementing a task management system that is universally accepted and applied

Developing team for advancement through positive mentoring, providing critical feedback, and exuding a genuine interest in professional success of others

Ensuring that analysts are effectively developing and optimizing campaigns for added value

Overseeing performance forecasting, budgeting process and allocation with client and internal stakeholders

Providing creative solutions to client challenges

Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders

Understanding big picture implications and how insights can be applied in other programs and environments

Active knowledge sharing with capability and broader agency

Qualifications

A four-year degree and 5 to 7 years of digital media experience, 4+ years of SEM experience

Prior experience managing direct report(s) preferred

Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and DoubleClick search expertise preferred)

Strong understanding of media research tools - you know their strengths/weaknesses, and when and how to effectively use them

Keen attention to detail and an analytical approach to achieving objectives

Solid quantitative and research skills, and proven data interpretation capability

Fluency with Microsoft Office (Word, PowerPoint, Excel). Experience working with Tag Management Solutions, DMP, MTA and Site Analytics tools preferred

Excellent client presence and ability to lead discussions with internal and external leadership

Strong ability to understand client objectives and how they translate into search and media strategies

Stellar communication and presentation skills - you're poised, articulate and convincing

Willingness to travel as needed - you're open to new places, new faces and new ideas

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $75,050.00 - USD $120,159.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2030.

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