Market Information Manager - Campaign Planner
Plano, Texas;Newark, Delaware; Charlotte, North Carolina; San Francisco, California; Lincoln, Rhode Island; Chandler, Arizona; Boston, Massachusetts; New York, New York; Chicago, Illinois; Waltham, Massachusetts; Pennington, New Jersey; Jacksonville, Florida
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Job Description:
At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.
Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates' physical, emotional, and financial wellness through affordable, competitive and flexible benefits.
We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.
Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.
At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!
Job Description:
This job is responsible for achieving goals through coding and/or metadata management, support and technical direction for platforms and operations, providing input into the design. Key responsibilities include interacting extensively with managers and partners across the enterprise to identify, research, analyze and resolve complex problems or to develop significant process enhancements. Job expectations include translating business needs into technical requirements for supported platforms and ensuring all systems support conform to business needs and specifications.
Role Description:
The Targeting and List Production (TLP) team in the marketing department at Bank of America is searching for highly qualified individuals to support marketing operations through design, development, and delivery of pre campaign targeting analytics in support of demand generation marketing.
Campaign Planners on team TLP interface with Strategic Marketing Managers, Data Science Engineers, Database Administrators, and Legal/Risk/Compliance partners as part of a work group effort to help identify targeted audiences qualified for Bank of America products and services. Individuals are responsible for capturing strategic ideas, identifying key data sources, converting specifications into code, and running initial pre-sizing analytics of the opportunity. In addition, each campaign planner is responsible for being the Subject Matter Expert (SME) for the product eligibility parameters of the particular product or service being targeted. They will also be responsible for understanding the permissible/legal use of the data used for targeting to ensure alignment with all necessary legal/risk/compliance expectations.
Your work will feed targeted list assets into both online and offline channels including Email, Direct mail, Authenticated Webpage, Authenticated Mobile App, ATM, Monthly Statements, Outbound Call Centers, Inbound Call Centers, Financial Centers and more.
As a Campaign Planner on Team TLP, you will have the unique opportunity to learn something about everything in marketing -- products, online and offline channels, design of experiment (DOE), reporting, post campaign analytics -- as you become the Bank's recognized SME and expert in the specific area of pre campaign targeting analysis.
Key Activity Areas:
Project management
Data exploration
Population sizing
Data extraction
Design of experiment (DOE)
Legal review of data usage
Offline/online channel management.
Required Qualifications:
Basic understanding of relational database structures and principles
Basic exposure and/or experience using Python, SAS, SQL, UNICA, Salesforce Marketing Cloud or other database access tools with a strong desire to build even greater proficiency in these @types of tools
Ability to build and interpret business requirements documents (BRD) and translate defined requirements into detailed targeting specifications
Detail oriented
Excellent verbal and written communication skills
Comfortable communicating complex issues to a wide variety of both technical and non-technical audiences, front line workers and senior executives in either one to one or group settings
Experience working in a fast-past environment and managing multiple priorities
Project management experience
Desired Qualifications:
Knowledge of direct marketing campaign process including DOE construction, campaign design, measurement and tracking
Experience working in the financial industry
Willing to question the status quo and take assignments to lead a group of peers on capability improvement initiatives
Skills:
Attention to Detail
Collaboration
Project Management
Recording/Organizing Information
Technical Strategy Development
Data Collection and Entry
Decision Making
Oral Communications
Solution Delivery Process
Technical Documentation
Active Listening
Analytical Thinking
Business Process Analysis
Continuous Improvement
Data Quality Management
Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent
?It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
The following laws or regulations restrict or prohibit the hiring of individuals with certain specified criminal history for the position: FDIC
Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.
Shift:
1st shift (United States of America)
Hours Per Week:
40
Bank of America and its affiliates consider for employment and hire qualified candidates without regard to race, religious creed, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote the concept of equal employment opportunity, in accordance with all applicable federal, state, provincial and municipal laws. The company also prohibits discrimination on other bases such as medical condition, marital status or any other factor that is irrelevant to the performance of our teammates.
View your "Know your Rights (https://www.eeoc.gov/sites/default/files/2023-06/22-088\EEOC\KnowYourRights6.12.pdf) " poster.
View the LA County Fair Chance Ordinance (https://dcba.lacounty.gov/wp-content/uploads/2024/08/FCOE-Official-Notice-Eng-Final-8.30.2024.pdf) .
Bank of America aims to create a workplace free from the dangers and resulting consequences of illegal and illicit drug use and alcohol abuse. Our Drug-Free Workplace and Alcohol Policy ("Policy") establishes requirements to prevent the presence or use of illegal or illicit drugs or unauthorized alcohol on Bank of America premises and to provide a safe work environment.
Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations. Should you be offered a role with Bank of America, your hiring manager will provide you with information on the in-office expectations associated with your role. These expectations are subject to change at any time and at the sole discretion of the Company. To the extent you have a disability or sincerely held religious belief for which you believe you need a reasonable accommodation from this requirement, you must seek an accommodation through the Bank's required accommodation request process before your first day of work.
This communication provides information about certain Bank of America benefits. Receipt of this document does not automatically entitle you to benefits offered by Bank of America. Every effort has been made to ensure the accuracy of this communication. However, if there are discrepancies between this communication and the official plan documents, the plan documents will always govern. Bank of America retains the discretion to interpret the terms or language used in any of its communications according to the provisions contained in the plan documents. Bank of America also reserves the right to amend or terminate any benefit plan in its sole discretion at any time for any reason.
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