Senior Marketing Financial Analyst

Robert Half • Raleigh, NC • 1d ago

Description

The Senior Marketing Financial Analyst serves as a strategic finance partner to the Marketing organization, responsible for measuring and improving the return on marketing investment across channels. This role combines strong financial and business acumen with hands-on statistical modeling skills, including regression analysis and Media Mix Modeling (MMM), to evaluate the impact of marketing spend on business outcomes, guide budget allocation, and support forecasting and planning.

The ideal candidate combines financial rigor with a strong understanding of marketing strategy, data analysis, and customer acquisition.

Key Responsibilities

Partner with Marketing leadership to develop, manage, and analyze marketing budgets, spend pacing, and ROI across paid, owned, and earned channels.

Maintain and interpret Media Mix Models (MMM), including data inputs, assumptions, outputs, and vendor-developed models.

Build and apply statistical and econometric models, including multivariate regression, attribution, elasticity modeling, and other analytical approaches.

Translate complex analytical findings into actionable recommendations regarding channel mix, budget allocation, and marketing spend optimization.

Monitor and report on key marketing KPIs, including CAC, CPL, CPA, ROAS, ROI, LTV:CAC, conversion rates, and marketing-sourced revenue.

Develop and maintain customer acquisition and marketing efficiency models to evaluate spend against business outcomes.

Develop financial forecasts, monthly and quarterly variance analyses, and business cases for new marketing investments and campaigns.

Collaborate with Marketing, Finance, Analytics, and Data Science teams to align on data sources, modeling assumptions, and measurement methodologies.

Build and automate dashboards and reporting tools using platforms such as Excel, SQL, Tableau, and Power BI.

Conduct ad-hoc statistical analyses, including scenario planning, sensitivity analysis, test-and-learn evaluations, and incrementality testing.

Present findings and recommendations to senior leadership, translating complex analysis into clear business insights.

Support annual and long-range planning processes, including marketing spend forecasting and ROI-based prioritization of investments.

Requirements

Bachelor's degree in Finance, Economics, Statistics, Marketing Analytics, Data Science, or a related quantitative field.

5+ years of experience in marketing finance, marketing analytics, FP& A, or a related analytical role with a strong marketing focus.

Hands-on experience managing, interpreting, or supporting Media Mix Models (MMM), including vendor-built models.

Experience with MMM tools or frameworks such as Robyn, LightweightMMM, or comparable Bayesian- or regression-based approaches.

Strong knowledge of regression analysis and statistical/econometric techniques, including multivariate regression, time-series analysis, elasticity modeling, and statistical simulation.

Strong understanding of marketing KPIs and their relationship to financial outcomes, including CAC, ROAS, LTV, CPL, CPA, and ROI.

Advanced Excel and financial modeling skills.

Proficiency in SQL and a statistical or analytics programming language such as Python or R.

Experience with business intelligence and visualization tools such as Tableau or Power BI.

Strong analytical, communication, and business partnering skills.

Ability to translate complex analytical findings into clear recommendations for non-technical stakeholders.

Strong understanding of marketing strategy, customer acquisition, channel performance, and marketing investment.

Preferred Qualifications

MBA or advanced degree in a quantitative or business-related field.

Experience in a consumer-facing, retail, healthcare services, or multi-location org

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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