Drive performance of key B2B segments for AMER Commercial and Global Sales priorities. through dedicated commercial marketing campaigns. Leverage owned, earned and paid channels to deliver against performance goals, while relying on data driven decisions. Ensure marketing objectives support overall IHG vision, objectives and goals while remaining competitive in the market. Lead marketing for Critical Segments, including developing strategy and managing priorities to drive commercial performance for AMER Commercial and Global Sales initiatives. Role will also be responsible for a regular cadence of initiative and results sharing business leaders, including packaging of information that can be shared with stakeholders; plus creating a global bridge for integration and best practices with regional counterparts.?
Your day to day
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Develop, communicate and implement marketing strategy and plans for the Americas in support of non-group segment marketing to drive consideration and commercial performance. ?
Collaborate with internal partners to identify new channel opportunities and design, execute and scale test-and-learns that improve marketing performance.?
Monitor progress against agreed objectives, including financial, and formally report progress at defined intervals. Monitor and control all budgeted paid media expenditures in alignment with campaign objectives, and control and approve the work of assigned marketing initiatives. Conduct monthly budget audits and reconcile budget allocations.?
Through liaising with stakeholder teams, influence success and implementation of marketing initiatives. Develop and maintain excellent working relationships across all functions at all levels to ensure maximum benefit from cross-functional synergies.?
Initiate, develop and manage all aspects of marketing initiatives and standards, including brand nuance. May independently direct specific product initiatives to include strategic planning, project management, implementation, evaluation, resource development and training.
What we need from you
Bachelor's or master's degree in marketing, Business, or a relevant field of work, or an equivalent combination of education and work-related experience.?
8+ years' progressive work-related experience in marketing, advertising, and/or hotel industry experience related to sales and/or brand marketing, with demonstrated proficiency in multiple disciplines/processes related to the position. ?
Experience with campaign management, comms plan development, go-to-market strategies and marketing tools.?
Familiarity with direct marketing and analytics techniques and systems (campaign management process and analytics).?
Experience with test and learn scenarios and planning matrices, execution across a variety of channels.?
Ability to work in an integrated creative, agile environment with the ability to translate customer analytics output into insight for developing creative briefs.?
Ability to direct creative processes to build compelling messaging and creative concepts.?
Experience identifying marketing opportunities across hotel segments and paid media channels. Ability to translate observations into business applications.?
Extremely detail oriented, highly organized, excellent time management skills and a technical aptitude for understanding complex systems. ?
Understanding of relationship dynamic between external partners
Experience in B2B Marketing is a plus?
Location - Our hybrid work structure is an expectation of three (3) days a week in the Atlanta office. ?This expectation may be adjusted to evolve with the changing needs of the business.
The salary range for this role is $94,240.00 to $113,000.00. This role is also eligible for bonus pay. ?We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
LI-AA5
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You'll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there's Room for You at IHG.
Over recent years, we've transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That's why here at IHG, we give our colleagues flexibility and balance - working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that's why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
Important information :
The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
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If you require reasonable accommodation during the application process, please click here .
IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.
If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.
For roles or applicants in San Francisco only: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.
