Senior Marketing Analytics Analyst

Staples • Framingham, MA • 1h ago

The Paid Media Analytics team helps Staples make smarter marketing investment decisions by connecting campaign, customer, and business data. Working across Marketing, Analytics, Data Engineering, Finance, and agency partners, the team builds trusted measurement frameworks and scalable reporting solutions that improve visibility, efficiency, and performance.

As a Marketing Analyst III - Paid Media Analytics, you will play a critical role in advancing paid media measurement, reporting, and optimization. You will translate complex business questions into scalable reporting frameworks, actionable insights, and data-driven recommendations. Using your expertise in marketing measurement, reporting automation, data architecture, and dashboard development, you will help improve campaign performance, strengthen decision-making, and evolve our marketing analytics capabilities. This role operates with a high degree of independence and offers the opportunity to mentor others and influence how analytics supports the business.

What you'll be doing:

Develop, maintain, and enhance data models, reporting datasets, and pipelines that support paid media reporting and performance measurement.

Partner with Data Engineering, Analytics, Marketing, and agency teams to onboard new marketing data sources and support data quality, consistency, metric governance, and adoption.

Develop, automate, and maintain Power BI dashboards, scorecards, and self-service reporting solutions covering campaign performance, spend, traffic, conversions, revenue, and return on ad spend (ROAS).

Build scalable data processes and automation solutions that reduce manual effort and improve reporting efficiency, accuracy, and repeatability.

Analyze, validate, and reconcile large, complex datasets across media platforms, internal reporting systems, and enterprise data sources to identify trends, quantify business impact, and resolve discrepancies.

Create and maintain documentation for datasets, business definitions, metric calculations, and reporting processes.

Support ad hoc reporting and data requests while helping stakeholders understand available data, metrics, and reporting capabilities.

Monitor reporting environments and identify opportunities to improve the performance, usability, and adoption of analytics solutions.

Gather requirements and translate business needs into scalable reporting solutions.

Provide technical mentorship and analytical guidance to junior analysts, and lead small projects or analytical workstreams through matrix influence.

What you bring to the table:

Strong analytical problem-solving skills, with the ability to turn ambiguous business challenges into structured approaches and actionable recommendations.

The ability to build trusted cross-functional partnerships and influence decisions through consultative problem-solving.

Clear communication and data storytelling skills for technical and non-technical audiences.

A proactive, accountable approach with sound judgment and ownership of complex work.

Technical leadership, coaching, and knowledge-sharing skills that strengthen team capabilities.

Adaptability and a continuous-improvement mindset, including an interest in automation, AI-enabled tools, and emerging technologies.

What's needed- Basic Qualifications:

Bachelor's degree in Analytics, Data Science, Computer Science, Information Systems, Statistics, Mathematics, Marketing Analytics, or a related field.

5+ years of experience in marketing analytics, business intelligence, reporting, data analysis, or a related analytical function.

5+ years of hands-on experience using SQL and at least one analytics programming language, such as Python.

Experience developing dashboards and data visualizations using Power BI or a comparable business intelligence platform.

Experience working with large, complex datasets, relational databases, and data warehousing environments.

Experience with data validation, user acceptance testing (UAT), troubleshooting, and metric governance.

What's needed- Preferred Qualifications:

Master's degree in Marketing Analytics, Data Science, Statistics, Computer Science, or a related discipline.

2+ years of experience supporting paid media, digital marketing, eCommerce, or advertising analytics environments.

Experience with Adobe Analytics, Google Analytics, or comparable digital measurement platforms.

Experience with Snowflake, Azure Databricks, Git, or modern cloud-based analytics ecosystems.

Experience with ETL development, APIs, customer data platforms (CDPs), marketing data integrations, or workflow automation.

Knowledge of marketing attribution, customer segmentation, statistical modeling, predictive analytics, A/B testing, and multivariate testing methodologies.

We Offer:

Inclusive culture with associate-led Business Resource Groups

22 days of PTO and Holiday Schedule (7 observed paid holidays + 1 floating holiday)

Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.

Staples is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender idenity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

For individuals with disabilities that need additional assistance at any point in the process, please call 1-888-490-4747 for more information.

Staples

Go to Apply

Share this job

Similar Jobs

NetSuite Account Executive - Mid Market

Oracle • Boston, MA • 2h ago

Sales & Marketing

Job Description You have a minimum of 3 years of SaaS/Technology sales and a desire to succeed. A strong understanding of accounting solutions, business solutions, ecommerce, ERP or CRM in a sales capacity is essential,...

2h ago

Go to Apply

Director Consumer Marketing Kevzara

Sanofi Group • Cambridge, MA • 1d ago

Sales & Marketing

Cambridge, MA Full time R2864687 Job Title: Director Consumer Marketing Kevzara Location: Cambridge, MA About the Job: Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurol...

1d ago

Go to Apply

Marketing Assistant (part-time)

HealthFitness • Cambridge, MA • 1d ago

Sales & Marketing

Cambridge, MA Part time 106893 HealthFitness, a Trustmark company, is a proven leader in providing fitness solutions that engage and connect people both on-site and online, to create a strong community of health. Our wor...

1d ago

Go to Apply

Account Executive, Enterprise (Remote)

American Express Global Business Travel • Boston, MA • 1d ago

Sales & Marketing

United States New Jersey, United States Florida, United States Chicago, Illinois, United States Texas, United States Full time J-85141 Amex GBT is a place where colleagues find inspiration in travel as a force for good a...

1d ago

Go to Apply

Senior Account Executive - AMS Industries

Teradata • Boston, MA • 2d ago

Sales & Marketing

Our company At Teradata, we believe that people thrive when empowered with better information. Teradata Autonomous Knowledge Platform activates enterprise intelligence by unifying data, knowledge and business @context to...

2d ago

Go to Apply

Account Executive

Travel + Leisure Co. • Boston, MA • 2d ago

Sales & Marketing

We Put the World on Vacation Travel + Leisure Co. is the world's leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our ded...

2d ago

Go to Apply

Account Executive

Magnus Veracross • Wakefield, MA • 2d ago

Sales & Marketing

Company Description: Veracross provides SaaS-based School Information Systems (SIS) designed to meet the specific needs of independent K-12 schools worldwide. Our one-record solution combines the power of a fully integra...

2d ago

Go to Apply

Architectural Design Intern - Hiring Event with AECOM - Boston, MA

AECOM • Boston, MA • 2d ago

Sales & Marketing

Company Description Work with Us. Change the World. At AECOM, we're delivering a better world. Whether improving your commute, keeping the lights on, providing access to clean water, or transforming skylines, our work he...

2d ago

Go to Apply

Advanced Specialist, Geo Marketing

Pearson • Boston, MA • 2d ago

Sales & Marketing

Job Title - Advanced Specialist, Geo Marketing Description - Own key components of US higher education campaign execution, turning strategy and messaging into integrated activity that is ready to launch, measure and impr...

2d ago

Go to Apply

Account Executive

American Express Global Business Travel • Boston, MA • 2d ago

Sales & Marketing

United States Full time J-84936 Amex GBT is a place where colleagues find inspiration in travel as a force for good and - through their work - can make an impact on our industry. We're here to help our colleagues achieve...

2d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)