Commercial Marketing Manager of Member

MEDICA HEALTH PLANS • Madison, WI • 2h ago

JOB REQUIREMENTS: Description Medica is a nonprofit health plan with
more than a million members that serves communities in Minnesota,
Nebraska, Wisconsin, Missouri, and beyond. We deliver personalized
health care experiences and partner closely with providers to ensure
members are genuinely cared for. We\'re a team that owns our work with
accountability, makes data-driven decisions, embraces continuous
learning, and celebrates collaboration - because success is a team
sport. It\'s our mission to be there in the moments that matter most for
our members and employees. Join us in creating a community of connected
care, where coordinated, quality service is the norm and every member
feels valued. Medica\'s Commercial Marketing Manager of Member
Experience is a strategic, collaborative marketing leader responsible
for driving open enrollment awareness, retention, and yearround member
engagement for commercial health plans. This role leads the planning,
development, and execution of integrated marketing campaigns that
support open enrollment, adoption, and ongoing member satisfaction.
Working closely with product, sales, compliance, marketing operations,
and digital teams, this manager ensures all marketing initiatives are
aligned with business goals and adhere to regulatory requirements. The
ideal candidate combines strong strategic thinking with hands-on
executional expertise across digital and traditional channels. Performs
other duties as assigned. Key Responsibilities Open Enrollment Strategy
& Execution Plan and execute comprehensive open enrollment campaigns for
commercial lines of business, driving awareness, engagement, and
enrollment during the annual open enrollment period Develop integrated
marketing plans that include email, web content, paid media, social,
print, and sales enablement materials Manage timelines, deliverables,
and cross-functional alignment to ensure seamless campaign rollout
Member Marketing & Retention Create targeted communications and
campaigns to engage and retain existing members, increase plan
utilization, and improve satisfaction across the member journey Develop
personalized and segmented marketing strategies to address the needs of
members at key moments (onboarding, benefits reminders, preventive care,
renewal) Monitor and optimize campaign performance to continually
improve engagement and retention outcomes Cross-Functional Collaboration
Partner with product, sales, compliance, and digital teams to ensure all
marketing efforts align with product strategy, enrollment goals, and
regulatory standards Serve as the marketing lead within cross-functional
working groups for open enrollment readiness and member experience
initiatives Manage external agencies, vendors, and creative partners as
needed Content Development & Channel Execution Craft and deploy
compelling, compliant messaging across... For full info follow
application link. Equal Opportunity Employer including Veterans and
Disabled Individuals *** APPLICATION INSTRUCTIONS: Apply Online:
ipc.us/t/A33A0B2F4ABE4A93

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