Marketing Analytics Specialist

Actalent • Carlsbad, CA • 22h ago

We seeking a Marketing Analytics Specialist to support the Global Marketing team within Proteomic Sciences.

In this role, you will help transform marketing and sales data into actionable insights that drive business growth. You will partner with Marketing, Sales, and Operations teams to analyze campaign performance, customer engagement, pipeline activity, and conversion metrics while developing dashboards and reporting tools that support strategic decision-making.

Responsibilities

Analyze digital marketing and sales performance across the customer lifecycle

Evaluate campaign effectiveness, audience engagement, and lead generation performance

Build Power BI dashboards and reporting tools for business stakeholders

Develop KPI tracking and performance reporting

Identify trends, growth opportunities, and areas for optimization

Present insights and recommendations to marketing leadership

Support forecasting and business planning initiatives

Collaborate with Marketing Operations and Sales teams to improve data-driven decision making

Qualifications

Bachelor's degree in Marketing, Business Analytics, Statistics, Business, or related field

1-4+ years of experience in marketing analytics, digital analytics, business analytics, or related fields

Experience with Salesforce reporting and CRM analytics

Experience with Power BI, Tableau, or similar visualization tools

Knowledge of digital marketing platforms such as Adobe Analytics, HubSpot, Eloqua, or similar technologies

Strong analytical, communication, and presentation skills

Experience translating data into business recommendations

Preferred Qualifications

B2B marketing analytics experience

Forecasting and predictive analytics experience

Experience supporting commercial teams

Exposure to life sciences, biotechnology, or scientific industries

What Success Looks LikeThe successful candidate will help marketing leadership make smarter investment decisions by delivering clear insights into campaign performance, customer behavior, sales funnel performance, and market growth opportunities.Job Type & Location

This is a Contract position based out of Carlsbad, CA.

Pay and Benefits

The pay range for this position is $35.00 - $45.00/hr.

Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: - Medical, dental & vision - Critical Illness, Accident, and Hospital - 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available - Life Insurance (Voluntary Life & AD&D for the employee and dependents) - Short and long-term disability - Health Spending Account (HSA) - Transportation benefits - Employee Assistance Program - Time Off/Leave (PTO, Vacation or Sick Leave)

Workplace Type

This is a fully onsite position in Carlsbad,CA.

Application Deadline

This position is anticipated to close on Sep 16, 2026.

About Actalent

Actalent is a global leader in engineering and sciences services and talent solutions. We help visionary companies advance their engineering and science initiatives through access to specialized experts who drive scale, innovation and speed to market. With a network of almost 20,000 consultants and 5,000 clients across the U.S., Canada, Asia and Europe, Actalent serves many of the Fortune 500. We are proud to be an Engineering News-Record (ENR) Top 500 Design Firm for our engineering design services and a ClearlyRated Best of Staffing® winner for both client and talent service.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email actalentaccommodation@actalentservices.com for other accommodation options.

San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.

Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.

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