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Senior Marketing Manager - Workplace Infrastructure

DRAEGER, Inc. • Telford, PA • 2h ago

Business Unit:Draeger, Inc., Job-ID:1338 2.

Location: Telford

Function:Marketing / Communication

Work Location:Hybrid

Employment Type:Permanent

The Job Responsibilities

The Senior Marketing Manager for Workplace Infrastructure focuses on strategy execution and programs to drive market share expansion of our WPI portfolio in the US market. This role blends clinical expertise, healthcare construction, product management, and commercial marketing to drive market adoption, accelerate growth, and position the organization as a trusted partner in Critical Care. The Senior Marketing Manager will work cross-functionally with Sales, Professional Services, Operations, Product Management, and Strategic Accounts to translate clinical and technical insights into compelling value propositions that resonate with WPI stakeholders, hospital leadership, Architects, and Equipment Planners.

This is a hybrid position requiring 2-3 day a week working in our Telford, PA office.

This role works closely with the Director of Marketing in executing the Go-To Market strategy, collaborates with global product management in adapting portfolio positioning to the local market, and supports regional sales and marketing in ensuring proper marketing programs, sales tools, training and customer support.

Strategic Marketing & Commercial Leadership

Execute go-to-market strategies for WPI solutions (Booms and Lights) aligned with business growth objectives

Define and refine value propositions grounded in clinical outcomes, operational efficiency, and total cost of ownership

Identify market trends, competitive dynamics, and opportunities to inform portfolio strategy

Clinical & Market Insight Integration

Translate clinical expertise into credible, evidence-based marketing narratives aligned with the latest guidelines

Translate technical requirements, construction standards, and project requirements into evidence-based design messaging, communication, and customer presentations

Partner with clinicians, architects, equipment planners, and KOLs to develop case studies, clinical evidence, and education programs

Serve as a subject matter expert for clinical workflows and patient care pathways across critical care

Drive engagement at industry conferences and build strategic relationships to improve exposure to Draeger mission and vision

Sales Enablement

Create and deliver product training, competitive training, and ad-hoc product support as required to increase customer knowledge/utilization and perceived value of the product solution

Develop and deliver sales tools and customer presentations, including supporting direct sales calls when required

Coordinate/collaborate with sales and contract administration teams to effectively and efficiently facilitate and support the RFP/GPO bidding process

Support the Operational Team to optimize implementation and customer training and improve technology adoption

Product and Portfolio Management

Act as a regional product expert on all product functionality

Provide input to product management teams to assure development is in alignment with local area requirements to optimize product profitability

Create internal/external communications for product updates, critical changes, and customer service issues

Interact with appropriate staff to support product requirements as necessary and ensure product line performs according to plan.

Connected Solutions

Collaborate cross-functionally across the organization with areas including PerioOp, Ventilation, Digital Analytics, Patient Monitoring, Service, Consumables and to position and drive holistic, integrated solutions for customers.

Your Qualifications

Bachelor's degree in business, marketing, Life Sciences, or related field, or the equivalent in education, training and experience. MBA a plus.

7-10+ years of experience in medical device marketing, product management, or healthcare sales

Ability to think strategically

Analytical skills to break down complex topics into workable packages

Ability to drive customer presentations in front of small and large groups

Project management skills

Ability to travel by automobile, train, plane nationally between 10-20% and internationally approximately 5% of the time.

Drager Benefits

At Draeger, Technology for Life means supporting our people in every aspect of their lives. We offer a competitive benefits package that may include:

Medical, dental, and vision insurance

Life, short- and long-term disability coverage

401(k) with company match

Over 4 weeks of paid time off, plus holidays and parental leave

Flexible spending accounts and employee assistance program

Select locations also offer free parking, an on-site gym, cafeteria, and game room.

Talk to your Draeger recruiter to learn more!

Who we are

We're hiring! If you want your contributions to make a real difference, check out this new career opportunity with us at Draeger where we are led by the guiding principle "Technology for Life".

Draeger has several sites located across North America as well as field-based sales and service positions. Our North America headquarters is located in Telford, PA just north of Philadelphia. We also have US sites in Andover, MA, and Houston, TX. Our Canada site is located in Mississauga, Ontario.

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