Director of Marketing

Cliff Castle Casino • Camp Verde, AZ • 6h ago

This job was posted by https://www.azjobconnection.gov : For more information, please see: https://www.azjobconnection.gov/jobs/7581653

POSITION SUMMARY: The Director of Marketing leads marketing, advertising, promotions, entertainment, and player development strategies to grow casino profitability and market share. This role oversees the Castle Club and VIP Player Development programs, using analytics to drive segmentation, outreach, and player reinvestment decisions while maintaining the integrity of the player tracking database. The Director manages budgets, forecasting, reporting, and departmental policies, leads the marketing and host teams to exceed revenue goals, partners with internal departments and vendors, and represents the brand at on- and off-property events.

ESSENTIAL DUTIES:

Establishes marketing goals to ensure \"share of market\" and

profitability of the casino.

Develop and implement short- and long-term marketing plans to

drive profit, growth, and expansion. Assesses program effectiveness and refines strategies accordingly.

Reviews, maintains, and updates player tracking database

information such as inactive/active players, merging accounts, balance transfers, point and comp adjustments based upon system issues or player concerns.

Drives profit and growth through strategic marketing plans,

refining strategies based on performance insights.

Evaluate financial and technological trends, including Player

Development, to optimize revenue and expenses. Analyze VIP events and demographics to capitalize on market opportunities while minimizing competitive risks.

Enhances team skills through education, training, and coaching

while driving departmental goals. Oversees player outreach via calls, texts, letters, and emails to inactive, prospective, and VIP players.

Determines and monitors the issuance of appropriate player

reinvestment by analyzing data and trends, to make decisions based on analytics.

Plans and oversee the organization\'s advertising, analytics and

promotional activities including and not limited to print, text, electronic, direct mail, and social media.

Functions as the key CCCH public relations representative at

events, on and off property.

Oversee the Castle Club and VIP Player Development Program.

Articulates the CCCH brand and communications strategy

internally and externally.

Create reports and queries to optimize revenue through segmentation

and tier development. Manages player communication, ensuring timely updates on casino activities and invitations.

Prepares and implements marketing plans, events, entertainment,

analysis and budgets.

Develops and enforces department policies and procedures.

Drive the Host team to exceed property revenue goals.

Educates, leads, manages, motivates, evaluates, and develops

marketing department personnel in a positive manner.

Establishes and builds working relationships with other departments

and third-party vendors.

Other duties as assigned by the General Manager.

Similar Jobs

Sales Coordinator - Element by Westin - Sedona, AZ

Hotel Equities • Sedona, AZ • 5d ago

Sales & Marketing

Full Time Sales Sedona, AZ, US Salary Range: $22.00 To $23.00 Hourly Hotel Equities, a multi-award-winning hotel development and hospitality management company, is currently searching for a remarkable Sales Coordinator f...

5d ago

Go to Apply

Frontline Sales Representative

Travel + Leisure Co. • Sedona, AZ • 1w ago

Sales & Marketing

We Put the World on Vacation Travel + Leisure Co. is the world's leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our ded...

1w ago

Go to Apply

Home Health Aide

CenterWell • Cottonwood, AZ • 4d ago

Hospital & Medical

Become a part of our caring community As a Home Health Aide, reporting to the Associate Director, Branch Administration at CenterWell Home Health, you'll help patients regain strength, mobility and independence-all from...

4d ago

Go to Apply

Health Technician

Veterans Affairs, Veterans Health Administration • Cottonwood, AZ • 6d ago

Hospital & Medical

Summary The Northern Arizona VA Health Care System is currently recruiting for one Health Technician for the primary care service line, in Cottonwood, AZ. The incumbent is responsible for providing comprehensive clinical...

6d ago

Go to Apply

Afterhours RN - Hospice

UnitedHealth Group • Sedona, AZ • 1w ago

Hospital & Medical

Requisition number: 1062779 Job category: Nursing $7,500 Sign-on Bonus for External Candidates Explore opportunities with Northern Arizona Hospice, a part of LHC Group, a leading post-acute care partner for hospitals, ph...

1w ago

Go to Apply

VOCATIONAL REHABILITATION COUNSELOR

State of Arizona • Cottonwood, AZ • 2w ago

Legal & Paralegal

Job No: 543228 Work Type: Full-time Location: COTTONWOOD Categories: Social Work/Human Services DEPARTMENT OF ECONOMIC SECURITY Your Partner For A Stronger Arizona. DES works with families, community organizations, advoc...

2w ago

Go to Apply

Cashier

Pilot Company • Mayer, AZ • 2w ago

Retail & Hospitality

Company Description Pay Rates Starting between: $15.15 - $19.00 / hour Are you passionate about team building, customer service, and meeting new people? Pilot Company offers a dynamic environment where no two days are th...

2w ago

Go to Apply

Construction Supervisor, Telecom

TAK Broadband • Sedona, AZ • 2w ago

Trucking & Construction

Construction Supervisor, Telecom Sedona, AZ ( http://maps.google.com/maps?q=Sedona+AZ+USA ) -Construction Job Type Full-time Description TAK Broadband is a leading end-to-end U.S. fiber broadband network construction con...

2w ago

Go to Apply

Construction Supervisor, Telecom

TAK Broadband • Rimrock, AZ • 2w ago

Trucking & Construction

Construction Supervisor, Telecom Rimrock, AZ ( http://maps.google.com/maps?q=Rimrock+AZ+USA ) -Construction Job Type Full-time Description TAK Broadband is a leading end-to-end U.S. fiber broadband network construction c...

2w ago

Go to Apply

Project Coordinator, Telecom Construction

TAK Broadband • Rimrock, AZ • 2w ago

Trucking & Construction

Project Coordinator, Telecom Construction Rimrock, AZ ( http://maps.google.com/maps?q=Rimrock+AZ+USA ) -Construction Job Type Full-time Description TAK Broadband is a leading end-to-end U.S. fiber broadband network const...

2w ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)