Senior Specialist, Business Development & Marketing (Legal)
US-MA-Boston | US-CO-Denver | US-TX-Dallas | US-TX-Houston | US-IL-Chicago | US-CA-Los Angeles | US-FL-Miami | US-WI-Milwaukee | US-NC-Raleigh | US-FL-Orlando | US-UT-Salt Lake City | ...
ID
2026-3537
Category
Business Development & Marketing
Type
Regular Full-Time
FLSA Status
Exempt
Scheduled Hours
40+
Workplace
Hybrid
Overview
Foley & Lardner LLP is a great place to work because of what we do and how we do it. Here, your unique perspectives, experiences, and abilities will be embraced and developed, so you can excel. Being a part of Foley means having the opportunities and resources necessary to gain experience, advance professional goals, and forge meaningful connections. It's a place where you can build your career and enjoy professionally satisfying work. We have over 2,300 people who are #HappyatFoley, and we think you will be too.
The Business Development and Marketing Senior Specialist will interact with office leadership, attorneys, and business professionals, to assist and execute projects, programs, activities, and processes that support the business development and marketing strategies for the Health Care & Life Sciences Sector. This individual will have strong project management skills needed to manage and execute projects, programs, and activities that support business development and marketing initiatives for the entire sector. This individual will work closely with the Senior Manager of Business Development & Marketing to stay versed in emerging legal practice and market trends to provide attorneys with an understanding of the competitive landscape and help position the firm for increased revenue and profile-raising opportunities. This is a highly collaborative role where short-term projects and long-term strategy meet to provide our offices and attorneys with the support they need to generate revenue and enhance the Foley brand. This role is responsible for executing sector growth initiatives, driving client development programs, enhancing market visibility, supporting key industry relationships, and identifying opportunities that generate revenue and strengthen the firm's position in the health care and life sciences marketplace.
Responsibilities
Work with sector and Area of Focus leaders, partners, and BD & Marketing leadership to identify and execute profile raising, business development, and sector involvement initiatives in the legal/business communities that are strategic and align with the sector business plan
Collaborate with attorneys and team members to identify and pursue cross-selling opportunities to expand relationships through initiatives and client team programs
Assist attorneys in developing strategic plans for priority sector clients, target accounts, and emerging industry opportunities
Assist with the promotion of sector activities via social media posts and help guide attorney with LinkedIn posts
Conduct research and competitive analysis to identify opportunities to deepen existing client relationships, expand the client base, and increase external and internal visibility
Manage the execution of events, conferences/seminars, client entertainment, and client receptions, including logistics, invitations, materials, follow-up communications, and ROI tracking
Track event performance metrics and recommend strategies to improve engagement and revenue generation
Utilize the firm's CRM database (Dynamics) to create and send external mailings, run reports, and access the data for business development purposes
Maintain the integrity of the firm's experience database, working with the PR and CRM teams and attorneys to collect experience and organize it effectively, update sector collateral regularly, and work with attorneys to update their bios
Develop customized pitches/RFPs, presentations, and sector marketing materials
Write submissions to major award programs aligned to the sector
Track and monitor all memberships and sponsorships and track ROI
Assist in creation and monitoring of budgets for the sector
Develop relationships with organizations to identify committee and Board opportunities for business development and profile purposes
Oversee drafting and completion of award/directory submissions (Chambers) for legal and business publications
Drive the development and promotion of sector thought leadership, including articles, alerts, webinars, podcasts, and speaking opportunities
Partner with attorneys to identify timely market topics and develop client-facing content
Leverage Foley's marketing technology to identify potential leads and track and manage opportunities and pursuits
Effectively collaborate with all teams within the Business Development and Marketing Department, including Communications, Events, Client Development, RFP/Proposal, Competitive Intelligence, Sectors and Industries, Branding and Creative Services, and Marketing Systems and Operations, to create and implement practice group marketing projects, facilitate business development efforts, and support client service opportunities
Qualifications
Bachelor's Degree required
Minimum of five (5) years of general marketing experience, with a minimum of two (2) years in professional services required
Law firm experience strongly preferred #LI-Hybrid
In support of transparency and equity in the workplace, Foley provides salary ranges for all positions. The figures below represent the full compensation range for this position. The actual amount offered will be between the range minimum and midpoint based on the following factors: education, experience, geographic market, and internal pay equity at Foley. We are accepting ongoing applications. Foley & Lardner LLP will consider qualified applicants with criminal histories in a manner consistent with California's Fair Chance Act.
-Miami, Milwaukee, Orlando, Raleigh, Salt Lake City and Tampa - $83,200 to
$124,800
-Chicago, Dallas, Denver, Houston, and San Diego - $91,500 to $137,300
-Los Angeles - $95,700 to $143,500
-Boston and Washington D.C. - $99,800 to $149,800
Foley & Lardner LLP is a top ranked law firm with offices throughout the United States and abroad. At Foley we strive to remain true to our core values- our clients, integrity, our people, citizenship, diversity, trust & respect, stewardship & accountability and professional satisfaction. As a result, we offer the highest quality legal counsel to our clients, as well as outstanding professional opportunities for our employees.
Foley employees enjoy a comfortable, yet professional work environment, exceptional benefit package, state-of-the-art technology, work/life balance, great working relationships and much more.
We invite you to consider a career with Foley.
Affirmative Action/Equal Opportunity Employer/M/F/Vet/Disabled.
Apply at: https://ipc.us/t/1176E1B5600C472D.
