Digital Marketing Specialist

Robert Half • Austin, TX • 3h ago

Description

Robert Half is actively partnering with an Austin-based client to identify a Digital Marketing Specialist (contract). In this role, you will help grow brand awareness, engagement, and customer acquisition through compelling content and storytelling. This role combines content creation, audience research, social media strategy, and performance analysis to drive measurable marketing results. This role is hybrid in Austin, Tx.

Key Responsibilities:

Research customer behaviors, preferences, and feedback to identify content opportunities and audience insights.

Develop and create engaging social media content, with a strong focus on short-form video.

Manage content from concept through creation, publishing, and optimization.

Execute and test campaigns across social media platforms including Instagram, Facebook, TikTok, LinkedIn, and X.

Analyze content performance and campaign results to identify trends and improve future creative efforts.

Collaborate with marketing, product, and creative teams to develop messaging, campaigns, and customer-focused initiatives.

Monitor industry trends, competitor activity, and emerging social media best practices.

Share audience insights and content learnings to support broader marketing and business objectives.

Requirements

Required Qualifications

2-4 years of experience creating and managing social media content for a consumer-focused brand.

Strong understanding of social media platforms, content strategies, and audience engagement techniques.

Experience creating short-form video content and digital-first creative assets.

Ability to analyze campaign performance metrics and apply insights to improve results.

Strong copywriting, storytelling, and content development skills.

Creative mindset with a passion for testing new ideas, messages, and formats.

Self-starter who can manage multiple projects and work independently in a fast-paced environment.

Results-oriented approach with a focus on engagement, growth, and business impact.

Preferred Qualifications

Experience supporting financial services, fintech, consumer products, e-commerce, or other B2C brands.

Familiarity with social media analytics, content management, and marketing automation tools.

Knowledge of customer research methods and audience segmentation.

Experience collaborating with cross-functional teams on integrated marketing campaigns.

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .

Go to Apply

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