Marketing Technology Manager, AI

Meta • New York, NY • 1h ago

Summary:

Meta empowers millions of businesses to connect with customers and drive real business outcomes. The Business Marketing Technology team builds and scales the platforms and data infrastructure that power marketing operations across Meta's business ecosystem, sitting at the intersection of marketing strategy, data platforms, and AI innovation. As business marketing shifts toward an AI-first, agent-led operating model, we are seeking a Marketing Technology Manager to help design and develop the foundational infrastructure that will power this next era. This role is central to the shift from manual marketing workflows to agentic marketing at scale, ensuring that the data layer, evaluation frameworks, and platform architecture are ready to support autonomous AI agents that can plan, execute, and optimize marketing campaigns. The ideal candidate brings expertise in marketing technology platforms, AI model evaluation, and data strategy, and is energized by the opportunity to lay the groundwork for a future where marketers and AI agents work side by side to drive business impact.

Required Skills:

Marketing Technology Manager, AI Responsibilities:

Design and implement AI evaluation frameworks, including model performance benchmarking, prompt evaluation, and quality assurance processes to ensure AI agents and LLM-driven outputs meet production-quality standards

Drive the integration of LLMs and AI agents into marketing technology workflows, partnering with engineering and data science teams to move agentic capabilities from proto@type to production-ready infrastructure

Partner with engineering teams to design and build data foundations required to power agentic marketing capabilities, including high-quality data pipelines, knowledge bases, and golden datasets that AI agents depend on for reliable execution

Ensure platform reliability, stability, and performance, creating a stable foundation on which agentic systems can operate at scale

Support change management efforts to support the organization's transformation to agentic marketing, engaging stakeholders across teams to build understanding, drive adoption, and ensure smooth transitions as AI agents take on greater operational responsibility

Partner cross-functionally with Marketing, Engineering, Data Science, Product, and Sales teams to scale platforms, integrate cross-org data sources, and build the shared infrastructure needed to enable a self-service, agent-led marketing future

Minimum Qualifications:

5+ years of experience in marketing technology, marketing operations, or a related technical marketing discipline

Bachelor's degree in Marketing, Business, Information Systems, or a related field

Experience developing agentic workflows, AI-powered automation, or marketing AI agents in a production environment

Knowledge of LLMs, AI model evaluation, and building data foundations for AI-powered marketing tools or agentic capabilities

Experience developing and executing data strategies, including data governance, enrichment, sharing, and compliance frameworks

Experience managing marketing technology platforms and ensuring platform reliability, performance, and scalability

Analytical and data-driven decision-making experience, translating complex data and AI challenges into actionable strategies

Experience building cross-functional relationships and managing stakeholders across Marketing, Engineering, Product, and Sales teams

Communication experience and demonstrated experience presenting technical concepts to both technical and non-technical audiences

Preferred Qualifications:

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

Demonstrated ongoing AI skill development (e.g., prompt/@context engineering, agent orchestration) and staying current with emerging AI technologies

Public Compensation:

$124,000/year to $178,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereo@types, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.

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