JOB REQUIREMENTS: Job#: 3046551 Job Description: Job Purpose: This
position is responsible for consulting, developing, implementing and
optimizing digital touch points essential in executing on our customer
experience strategy. This role will make business objectives and
strategies a reality by developing and delivering the technology
solutions through Marketing Cloud, Salesforce or other digital
platforms. This role will strategically analyze and drive high-quality
digital metrics while recommending and implementing strategies to
increase customer engagement. Job Responsibilities: Serve as the
specialist for executing digital touchpoints/audiences and marketing
automation (Salesforce Marketing Cloud). Perform day-to-day activities
including, but not limited to email/mobile development/ deployment,
customer journey design and implementation, email & data automation
workflow, basic operational reporting, email campaign optimization etc.
Proactively advise Marketing and other cross-functional partners of best
practices with regards to marketing automation, increasing digital
engagement, platform capabilities and testing methodology. Manage and
manipulate data to obtain appropriate digital audience creation for
emails Identify and understand actionable metrics for digital engagement
marketing activities; work with manager to analyze and make
recommendations on data. Demonstrate flexibility, versatility and an
ability to shepherd multiple concurrent priorities to completion,
seeking minimal guidance. Solves and responds to complex problems
efficiently; takes a new perspective using existing solutions and
approaches changes with flexibility. May lead, plan, coordinate, or
align cross functional partners on small or medium projects, campaigns,
or initiatives. May develop training and process documentation for team
and the broader Business. Guides, teaches, and mentors other team
members in the work and data infrastructure. Using SQL writing queries
to combine or filter data for segmentation, using DESelect or Marketing
Cloud tools Position Specific: Build and execute complex emails with
AMPscript & dynamic content passing variables to cloud pages Develop and
manage complex journeys and triggered emails Create and update Marketing
Cloud landing pages & email templates Create and update Sitecore web
pages or make edits to existing pages and components Enforce digital
governance and contact strategy processes. Develops new process
recommendations and delivers training and process documentation Execute
marketing automation (Salesforce Marketing Cloud) programs and processes
from start to finish including design, building, QA, deployment and
monitoring of emails, landing pages, simple journeys and prebuilt
automations. Job Requirements: Bachelor\'s degree in Marketing,
Business, or related field or equivalent work experience 4+ years of
email marketing, digital engagement and/or business strategy; with
experience in marketing automation or Salesforce Sales/Service Clouds
Demonstrated experience with developing digital engagement techniques,
tools and measurements Demonstrated success in project management;
including technical and creative projects Ability to handle multiple
projects and priorities Excellent interpersonal skills and ability to
work in a project oriented, diverse team environment Salesforce Sales
and Marketing Cloud or other marketing automation platform experience
required. Preferred: Journey builder, automation studio, cloud pages,
Salesforce Sales or Service Cloud Preferred: Salesforce Marketing Cloud
Email Specialist or Salesforce Marketing Cloud Consultant certification
Position Specific: Expert knowledge in email HTML, CSS, AMPscript, and
JavaScript to create responsive and dynamic emails Preferred: Knowledge
of Bootstrap or Sitecore SQL, AMPscript, Database structure with
Sitecore, Google Analytics a plus Everforth Apex is a world-class IT
services company that serves thousands of clients across the globe. When
you join Everforth Apex, you become part of a team that values
innovation, collaboration, and continuous learning. We offer quality
career resources, training, certifications, development opportunities,
and a comprehensive benefits package. Our commitment to excellence is
reflected in many awards, including ClearlyRateds Best of Staffing in
Talent Satisfaction in the United States and Great Place to Work in the
United Kingdom and Mexico. Everforth Apex uses a virtual recruiter as
part of the application process. Click here for more details. By
applying for this job, you agree to receive calls, AI-generated calls,
text messages, or emails from Everforth Apex and its affiliates, and
contracted partners. Frequency varies for text messages. Message and
data rates may apply. Carriers are not liable for delayed or undelivered
messages. You can reply STOP to cancel and HELP for help. You can access
our privacy policy at https://www.apexsystems.com/privacy-policy
Everforth Apex Benefits Overview: Everforth Apex offers a range of
supplemental benefits, including medical, dental, vision, life,
disability, and other insurance plans that offer an optional layer of
financial protection. We offer an ESPP (employee stock purchase program)
and a 401K program which allows you to contribute typically within 30
days of starting, with a company match after 12 months of tenure.
Everforth Apex also offers a HSA (Health Savings Account on the HDHP
plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free
counseling sessions, a corporate discount savings program and other
discounts. In terms of professional development, Everforth Apex hosts an
on-demand training program, provides access to certification prep and a
library of technical and leadership courses/books/seminars once you have
6+ months of tenure, and certification discounts and other perks to
associations that include CompTIA and IIBA. Everforth Apex has a
dedicated customer service team for our Consultants that can address
questions around benefits and other resources, as well as a certified
Career Coach. You can access a full list of our benefits, programs,
support teams and resources within our Welcome Packet\' as well, which
an Everforth Apex team member can provide. Everforth Apex Systems is an
equal opportunity employer. We do not discriminate or allow
discrimination on the basis of race, color, religion, creed, sex
(including pregnancy, childbirth, breastfeeding, or related medical
conditions), age, sexual orientation, gender identity, national origin,
ancestry, citizenship, genetic information, registered domestic partner
status, marital status, disability, status as a crime victim, protected
veteran status, political affiliation, union membership, or any other
characteristic protected by law. Everforth Apex will consider qualified
applicants with criminal histories in a manner consistent with the
requirements of applicable law. UnitedHealthcare creates and publishes
the Transparency in Coverage Machine-Readable Files on behalf of
Everforth Apex Systems. VEVRAA Federal Contractor. We request Priority
Protected Veteran & Disabled Referrals for all of our locations within
the state. *** APPLICATION INSTRUCTIONS: Apply Online:
https://www.apexsystems.com/job/3046551_usa/marketing-automation-specialist?source=PDN
This position is listed by a private employment agency. The agency is
the legal employer. No fee will be charged of the job applicant.
