Integrated Marketing Manager

Zoom • Richmond, VA • 9h ago

What you can expect

We're looking for an integrated marketing expert to build and implement demand generation campaigns that drive online Find, Try, Buy motions for Zoom's digital-first product portfolio.

About the Team

This position will lead the digital buyer journey strategy across owned, earned, and paid channels to drive online product discovery, trial activations, and self-serve purchases. Success requires expertise in eCommerce demand generation, data-driven optimization, and building high-performing cross-functional partnerships to deliver measurable business outcomes.

Responsibilities

Designing and executing integrated campaigns across digital channels to drive product awareness, trial sign-ups, and online conversions with measurable impact on traffic, engagement, and revenue

Building full-funnel demand generation programs using marketing automation, personalization, and account-based tactics to move prospects through awareness, consideration, and purchase stages

Partnering with product, growth, and revenue teams to align on business objectives and orchestrate omni-channel campaigns that accelerate the digital buyer journey

Developing conversion-focused content including landing pages, email nurtures, product demos, and comparison guides that optimize user experience and drive self-serve purchases

Implementing measurement frameworks with clear metrics across the funnel; conducting ongoing testing, analysis, and optimization to improve campaign performance and return on investment

What we're looking for

Demonstrate 8+ years of experience in integrated marketing with a focus on eCommerce demandvgeneration and digital-first go-to-market strategies

Show proven track record driving measurable results across the full funnel, from brand awareness and lead generation to trial activations and online revenue

Apply deep expertise in digital marketing channels including paid search, paid social, programmatic display, web, email marketing, and content marketing

Use data and analytics tools (Google Analytics, attribution platforms, business intelligence tools) to measure performance, derive insights, and optimize campaigns

Demonstrate experience with product-led growth motions, self-serve purchase models, and

conversion rate optimization best practices

Work effectively across functions in matrixed organizations with global teams and diverse stakeholder groups

Possess bachelor's degree or equivalent practical experience

Bring experience creating scalable campaign frameworks and playbooks that enable regional marketing teams to localize programs

Salary Range or On Target Earnings:

Minimum:

$97,600.00

Maximum:

$225,700.00

In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.

Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.

We also have a location based compensation structure; there may be a different range for candidates in this and other locations

At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!

Anticipated Position Close Date:

09/04/26

Ways of WorkingOur structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

BenefitsAs part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn (https://careers.zoom.us/benefits) for more information.

About UsZoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.We're problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.

Our Commitment

At Zoom, we believe great work happens when people feel supported and empowered. We're committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know-we're here to support you at every step.

If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form (https://form.asana.com/?k=OIuqpO5Tv9XQTWp1bNYd8w&d=1127274756253361) and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.

Our interviews are supported by BrightHire, a tool that helps us create a consistent and thoughtful interview experience and may include recordings. Please refer to our candidate privacy statement (https://www.zoom.com/en/trust/candidate-privacy-statement/) for more information of how we use your data.

LI-Remote

We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. Zoom is proud to be an equal opportunity workplace and is an affirmative action employer. All your information will be kept confidential according to EEO guidelines

Zoom

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