Correspondent Marketing Manager
Department: Marketing
Employment Type: Full Time
Location: Bloomington, MN
Reporting To: Head of Marketing
Compensation: $115,000 - $130,000 / year
Description
We're looking for a Correspondent Marketing Manager to build our credibility and drive market penetration with a sophisticated, capital markets-oriented audience - the finance professionals who evaluate us as a counterparty long before they ever take a meeting.
This role looks different from traditional marketing, but it isn't less marketing - it's marketing built for an audience that responds to research, credibility, and expertise rather than volume. You'll shape thought leadership, market intelligence, and sales-facing materials that directly support account penetration and pipeline growth, including deep research and analytical support for our Market Opportunity Report, led by Correspondent Sales, which sizes the non-Agency / non-QM correspondent landscape and shapes go-to-market objectives and tactics. This is a player-coach role - you'll set the strategy and lead quarterly business reviews with the sales team, while staying hands-on with the content and relationships that build our credibility over time.
Responsibilities and Duties:
Market intelligence & growth strategy
Provide deep research and analytical support for the Market Opportunity Report, led by Correspondent Sales - researching the non-Agency / non-QM correspondent landscape, sizing growth opportunity, and helping build out the objectives and tactics needed to penetrate target markets
Own the Correspondent marketing strategy overall, with a focus on building institutional credibility that translates directly into account penetration and pipeline growth
Sales enablement
Build capital markets-facing sales materials - pitch decks, positioning documents, and due diligence materials - that sales uses directly in live conversations with counterparties
Partner with Sales Training to build marketing-informed enablement materials and programs
Lead regular check-ins and quarterly business reviews with the sales team, staying close to what the business needs
Build tools and programs that support long-term relationship-building with sellers, rather than transactional lead generation
Thought leadership & market presence
Develop thought leadership content - blog posts, bylined articles, think pieces, and a monthly or quarterly non-Agency / non-QM newsletter and market insight report aimed at a capital markets and finance audience
Partner with leadership and subject matter experts to secure speaking engagements and panel placements that establish the business as a trusted voice in the space
Own rapid response to press inquiries and market developments, protecting our credibility in real time
Manage a lighter, more deliberate social media presence, including announcements like securitizations and new hires that reinforce institutional credibility
Own our presence at Correspondent conferences and events, where the real work happens in the private, pre-scheduled meetings - in partnership with the Events team
Operations
Manage marketing budgets and vendor relationships, keeping spend aligned to priorities
Delegate work to the shared production team while staying hands-on enough to step in on content, data, or event work when it's needed
Keep leadership and cross-functional partners informed on marketing plans, progress, and results
Education and Experience:
5+ years of marketing experience, ideally including B2B, financial services, or institutional audiences
Strong writing and content development skills - comfortable shaping thought leadership and market commentary, not just promotional copy
Comfort with market research and analysis - able to size an opportunity, spot trends, and translate findings into clear objectives and tactics alongside sales
Experience partnering with a sales team, including running regular business reviews
Budget and vendor management experience
A polished, credible voice - calm and confident rather than promotional, able to speak to a capital markets and finance audience
Familiarity with capital markets, secondary marketing, or finance concepts is a strong plus
Comfort operating as a player-coach - setting strategy while staying hands-on with execution
Why This Role Matters:
Correspondent sellers are a deliberate, research-driven audience who decide whether to trust us before they ever sit down with sales - and that trust directly shapes which accounts open up and how fast they move. This role turns credibility-building into a growth lever: fueling sales' market opportunity work with real research and analysis, arming sales with materials that hold up in front of sophisticated counterparties and keeping our name in front of the industry through thought leadership and rapid response. It gives this channel a dedicated owner instead of a shared, stretched resource - one whose work shows up directly in account penetration and pipeline results, not just brand perception.
Key Competencies:
Market Research & Analysis: Sizes market opportunity, spots trends, and translates research into clear strategic objectives and tactics
Content & Thought Leadership: Produces credible, research-backed content - articles, reports, and commentary - for a sophisticated finance audience
Sales Partnership & Enablement: Builds materials sales relies on in live counterparty conversations and runs effective quarterly business reviews
Strategic Ownership: Sets marketing strategy and direction for the Correspondent channel while remaining hands-on with execution
Relationship & Reputation Management: Manages press response, event presence, and social presence in ways that protect and build institutional credibility
Budget & Vendor Management: Oversees marketing spend and vendor relationships in alignment with business priorities
How This Role Demonstrates Our Values:
Integrity: Builds credibility with a discerning finance audience through research-backed, honest positioning rather than promotional messaging
Collaboration: Partners closely with Correspondent Sales, Sales Training, Events, and leadership to align marketing work with business priorities
Excellence: Delivers polished, capital markets-caliber content and materials that hold up in front of sophisticated counterparties
Critical Curiosity: Continuously researches market trends and the non-Agency / non-QM correspondent landscape to sharpen strategy and sales enablement
Benefits
Competitive compensation package, including base salary and performance-based bonus opportunities
401(k) plan with 100% company match up to 4%
Comprehensive health coverage: medical, dental, vision, HSA, and FSA options
Generous paid time off: 20 days PTO, company holidays, and sick time
Paid parental leave
Company-paid life insurance and disability coverage
Employee Assistance Program (EAP): mental health, financial, and wellness support
Professional development: tuition reimbursement and growth opportunities
Commuter and transit benefits
Successful applicants will exemplify strong ethics, integrity, respect for others, accountability for decisions and actions, and good citizenship.
Maintaining a reliable, uninterrupted high speed internet connection is a requirement of hybrid or remote positions.
All job duties and responsibilities must be performed within the guidelines of the Verus Residential Mortgage Employee Handbook and established company policies and procedures. It is the responsibility of each employee to maintain confidentiality of the company, its clients and to follow applicable laws and regulations in the performance of duties.
Verus Mortgage Capital is an equal opportunity employer. All qualified applicants are welcomed to apply and will receive consideration for employment without unlawful discrimination because of a person's race, religious creed, color, national origin, citizenship status, ancestry, marital status, sex, age, or sexual orientation, or because of a person's disability or medical condition.
