Remote
Full time
JR8407
Mission Statement & Values:
Acelero, Inc. designs and delivers research and evidence-based approaches to eliminate the gaps between young children's inherent potential and their achievement in school and life. With our partners, we accelerate child and family outcomes that honor the aspirations and cultures of the communities we serve. Our values: Data-Informed Learning; Transparent & Open Communication; Growth Mindset; Championing Equality; Caring Teams & Communities.
Job Summary:The Manager, Growth Marketing is responsible for owning the activation layer of the modern Marketing and Communications ecosystem. Reporting to the VP of Marketing, this role helps turn strategy, messaging, content, and campaigns into measurable audience engagement and action across Shine Early Learning and Acelero Learning. This individual leads the execution, activation, optimization, and performance tracking of integrated marketing campaigns across a connected digital ecosystem. The role sits at the center of campaign activation, lead generation, conversion optimization, HubSpot-enabled growth systems, audience segmentation, analytics, and future paid media readiness.
Essential Duties & Responsibilities:
Activates integrated marketing campaigns across multiple channels, audiences, and funnel stages
Operationalizes collaborative campaign strategies developed across Marketing, Growth, Product, and Sales-aligned stakeholders to support lead generation, nurture, conversion, performance tracking, and revenue growth.
Builds scalable growth systems that support audience acquisition, lead generation, engagement, and conversion
Ensures campaigns are connected across email, landing pages, CRM workflows, digital channels, organic content, and future paid media initiatives
Helps evolve the organization from disconnected marketing tactics toward a more connected, measurable, modern marketing ecosystem
Monitors and optimizes campaign performance across growth marketing initiatives
Build dashboards and reporting frameworks tied to lead generation, conversion, funnel progression, engagement, audience growth, campaign performance, and pipeline influence
Conducts A/B testing and iterative optimization across messaging, calls to action, landing pages, forms, audience targeting, and conversion flows
Translates campaign data into actionable recommendations and growth insights
Helps prepare the organization for more advanced paid media and performance marketing maturity over time
Supports foundational infrastructure needed for scalable growth campaigns including tracking architecture, audience readiness, attribution systems, conversion tracking, campaign organization, and reporting visibility
Partners with leadership on future growth marketing scalability and channel expansion opportunities
Serves as a key operational lead for growth-focused marketing execution inside HubSpot
Builds and manages campaign workflows, audience segmentation, smart lists, forms, landing pages, lead routing, campaign attribution structures, conversion pathways, and reporting systems
Helps operationalize scalable campaign infrastructure and audience management systems
Partners with VP of Marketing, RevOps, and Lifecycle Marketing to improve CRM alignment, data quality, tracking consistency, and workflow scalability
Builds and optimizes pathways that move audiences from interest to action
Supports lead capture strategy across campaigns, forms, landing pages, CTAs, and digital experiences Identifies opportunities to reduce friction and improve conversion performance across the customer journey
Partners closely with UX, Product Marketing, Lifecycle Marketing, and Content teams to improve engagement and conversion outcomes
Helps establish more connected digital experiences across websites, campaigns, and customer journeys
Builds audience segmentation strategies aligned to campaign goals, customer behavior, lifecycle stages, and audience @types
Develops audience strategies that connect with the full range of stakeholders we serve, including government/public systems, Head Start and early childhood providers, community partners, decision-makers, and families across B2G, B2B, B2B2C, and B2C audiences
Supports personalized marketing experiences across campaigns and digital touchpoints
Ensures the right audiences receive the right message at the right stage of the journey
Refines segmentation approaches based on campaign performance and audience insight
Collaborate with VP of Marketing, Product Marketing, Growth Marketing, Content, Creative, Social Media, Web/UX, Sales, IT/Product, and other teams across both brands
Supports integrated campaigns and organizational priorities across both brands
Ensures campaigns remain strategically connected across channels rather than operating independently
Helps connect campaigns, nurture journeys, audience engagement, and business goals together into a unified ecosystem
Participates in assigned meetings, events and training as required
Non-Essential Duties:
Performs any and all other duties (or functions) as assigned.
Job Requirements:
Bachelor's degree
7+ years of progressive experience in growth marketing, demand generation, campaign activation, digital marketing, or performance marketing
HubSpot certification is strongly preferred, along with demonstrated experience building and operating scalable marketing systems within HubSpot
Experience within education, early childhood, edtech, nonprofit, mission-driven organizations, or multi-brand ecosystems preferred
Physical exam and background checks are required for this position
Travel required locally or long-distance up to 10% of the time for work-related meetings and functions
Must have a valid driver's license and/or reliable transportation
Knowledge, Skills, & Abilities:
Strong hands-on experience with HubSpot.
Experience supporting integrated multi-channel marketing campaigns
Strong understanding of funnel strategy, lead generation, customer journeys, audience segmentation, conversion optimization, campaign analytics, marketing automation, and performance tracking
Experience working cross-functionally across marketing, UX, content, analytics, operations, and leadership teams
Strong analytical mindset with ability to translate campaign data into actionable recommendations
Excellent organizational and project management skills
Comfortable operating in evolving, collaborative, and fast-moving environments
Familiarity with HubSpot, Google Analytics, Looker Studio, Miro, Monday.com or similar project management tools, SMS and marketing automation platforms, and CRM integrations and customer communication systems
Experience supporting B2B and B2C audiences
Understanding of modern SEO, AEO, and digital growth methodologies
When, Where, and How Much
When: Summer/Fall 2026
Where: Remote with 10% travel of the time for work-related meetings and functions
How Much: $90,000-$100,000 + Comprehensive Benefits Package
Why You'll Love Working with Us:
A meaningful mission that drives real change in the lives of children and families
A collaborative, inclusive team that values your growth and well-being
Robust benefits that support your total wellbeing, including:
Medical, Dental, and Vision Insurance with multiple plan options to fit your needs
Health Savings Account (HSA) with company contributions up to $400/individuals & $800/family annually
Flexible Spending Accounts (FSA) for health and dependent care expenses
401(k) Retirement Plan with up to 3% company match
Short-Term and Long-Term Disability and Basic Life Insurance
Up to $500 per year in Professional Development Reimbursements
Employee Assistance Program (EAP) with counseling and mental wellness support
Wellness Programs, including virtual fitness, nutrition, and mindfulness classes
Pet Insurance, Legal Assistance, ID Theft Protection, and Employee Discount Perks
We are an equal opportunity employer committed to creating a diverse and healthy workplace.
We are an equal opportunity employer, committed to creating a diverse and healthy workplace.
Acelero Learning's mission is to bring a relentless focus on positive family and child outcomes to close the achievement gap and build a better future for children, families, and communities served by the Head Start program.Our company values guide us as we work towards our mission: Embracing Diversity, Open Communication, Teamwork and Community, Data-Informed Learning, and Follow-Through.At Acelero Learning, we believe that all children can achieve and succeed, and we work to empower families to advocate for their children and themselves.
