Manager, Marketing Analytics

Home Depot • Atlanta, GA • 4h ago

Position Purpose:

The Manager, Marketing Analytics will lead the team responsible for marketing insight generation and analysis in support of Home Depot's marketing, merchandising, operations, and other cross-functional groups. The incumbent will lead a team working to leverage a combination of marketing measurement models like MMM, MTA, LTA, OAM and channel platform ROAS to generate insights and recommendations designed to spur the business forward.

The Manager, Marketing Analytics will work with business partners to prioritize and execute against reporting enhancements and analytical projects required to deliver business results. In addition, this role will work extensively in partnership with the product management team, engineering and key vendors to determine short-term and long-term needs for tools that support evolving analytics & reporting needs.

Key Responsibilities:

20% Responsible for presenting analysis and test results and resulting

recommendations to peers and senior management. Leverage data to assist in defining site enhancement requirements and be able to present a compelling business case for securing those investments.

10% Communicate opportunities to drive financial goals cross-functionally by

making suggestions that support site-wide objectives.

20% Lead conversion planning and forecasting on a weekly, monthly, seasonal, and annual level. Lead ongoing ad hoc analysis of critical business issues that impact marketing performance; translate analysis into executable recommendations.

10% Draw reasonable and actionable conclusions from analytic summaries and recommend changes to existing policies and processes based on analytic conclusions and understanding of business requirements and drivers. Support recommendations with clear business case that demonstrates bottom-line value.

10% Prioritize and manage execution of requests for report enhancements and

analysis from business partners. Establish and evangelize improved data-driven views of performance.

10% Collaborate with peers to ensure consistency of information, methodologies and reports. Share best practices and develop systems knowledge to deliver new reports and enhance existing reports to meet needs.

10% Manage analytic project prioritization based on business needs. Maintain and prioritize a list of enhancements requested for all measurement technology in place at Home Depot.

10% Share leadership for the teams responsible for analytics (reporting and analysis) and, over-time, structured site (A/B, MVT) testing.

Direct Manager/Direct Reports:

This position typically reports to Sr. Manager

This position has 3 Direct Reports

Travel Requirements:

Typically requires overnight travel less than 10% of the time.

Physical Requirements:

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

No travel required

Minimum Qualifications:

Must be eighteen years of age or older.

Must be legally permitted to work in the United States.

Manages a team of 1-5 direct reports

Accountable for direct supervision of the work activities of others, in addition to personnel issues (including selection, termination, performance appraisal and professional development of subordinates)

Preferred Qualifications:

MBA or Masters preferred

Demonstrated experience managing a team of technically advanced analytical professionals

Experience managing an A/B testing program and working with database-driven sites and content management tools

Experience in relevant marketing analytics and models

Ability to communicate with both business and technical resources, particularly the skill of expressing complex issues with clarity & simplicity

Flexible and responsive; able to perform in a fast paced, dynamic work environment and meet aggressive deadlines

Open to idea exploration with strong problem-solving/analytical abilities

Leadership and supervisory skills

Possess executive-level communication and presentation skills

Demonstrated strength in creating partnerships and in building relationships with other functions and associates within the organization

Minimum Education:

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Minimum Years of Work Experience:

Competencies:

Decision Quality

Collaborates

Drives Engagement

Ensures Accountability

Plans and Aligns

Communicates Effectively

Customer Focus

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