EdTech ABM Marketing Manager, AWS Industry Marketing

Amazon • New York, NY • 1h ago

Description

Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Industry Marketing Manager to design and execute high-impact ABM programs for enterprise customers within the US Higher Education field territory and deliver the industry's largest activations and programs for EdTech partners. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.

The Account-Based Marketing Manager will own the end-to-end execution of US EdTech ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns, events, and executive programs that accelerate pipeline and revenue growth. This role requires strategic marketing expertise, strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.

Key job responsibilities

Deliver the largest Industry activations, executive programs, and scaling programs

Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact

Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs

Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization

Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences

Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts

Drive operational excellence through standardized processes, documentation, and best practices

Track and report on program performance, using data to optimize and scale successful approaches

Manage program budgets effectively, demonstrating frugality while maximizing impact

Collaborate with global ABM community to share learnings and adopt proven practices

A day in the life

AWS Industry Marketing is responsible for driving revenue, adoption, and growth from the largest and fastest growing enterprise-level customers including public sector. The Industry Marketing ABM team focuses on building and executing the most effective, tailored and integrated plans for priority 1:1 customers and clusters of customers via 1:Few. The US EdTech ABM Marketer will partner with Sales and other enabling teams to research key customers, develop go-to-market plans, and execute those events and engagements that help drive revenue.

About the team

AWS Marketing leads the charge in cloud and AI innovation, inspiring and empowering customers and partners to unlock their cloud potential. We shape AWS's industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing, contributing to strategic initiatives that respond to evolving technology, industry, and customer requirements. You'll collaborate globally to translate complex technology into clear, valuable solutions, creating impactful programs that drive AWS's growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive.

Basic Qualifications

4+ years of professional non-internship marketing experience

Experience using data and metrics to drive improvements

Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

Experience producing marketing promotional material for Owned & Operated channels

Experience creating brand marketing content

Preferred Qualifications

Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs

Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .

USA, NY, New York - 88,700.00 - 155,200.00 USD annually

USA, VA, Arlington - 80,600.00 - 141,100.00 USD annually

Amazon

Go to Apply

Share this job

Similar Jobs

State and Local Government - Strategy and Economics Senior Consultant - New York, NY

Guidehouse • New York, NY • 2h ago

Management & Administrative

Job Family : Management Consulting Travel Required : Up to 10% Clearance Required : None Job Posting What You Will Do : We are recruiting for Public Sector Strategy Consultants to join our State and Local Government prac...

2h ago

Go to Apply

Engagement Manager, Worldwide Public Sector Professional Services, State and Local Government & Education

Amazon • Jersey City, NJ • 2h ago

Management & Administrative

Description Application deadline: Aug 25, 2026 AWS Engagement Managers seek to understand our customers' needs, their missions, how success is defined, and ensure that we are exceeding expectations in developing and deli...

2h ago

Go to Apply

Communications Manager, State and Local

Google • New York, NY • 2h ago

Management & Administrative

Communications Manager, State and Local Share Communications Manager, State and Local corporatefare_ Google place Mountain View, CA, USA; New York, NY, USA; +2 more; +1 more Mid Experience driving progress, solving probl...

2h ago

Go to Apply

Marketing Manager

Marriott • New York, NY • 3h ago

Management & Administrative

Additional Information Job Number 26102452 Job Category Sales & Marketing Location 25 W 28th St, New York, New York, United States, 10001 VIEW ON MAP ( https://www.google.com/maps?q=25%20W%2028th%20St%2C%20New%20York...

3h ago

Go to Apply

Senior Manager, Agency & Marketing Operations

Association of National Advertisers • New York, NY • 3h ago

Management & Administrative

About the ANA The ANA (Association of National Advertisers) ( http://www.ana.net/ ) is the premier resource for marketers, driving industry growth and advancing best practices across the advertising ecosystem. ANA brings...

3h ago

Go to Apply

Account Manager

Otis Elevator Company • Yonkers, NY • 3h ago

Management & Administrative

On-Site OT239: GZ - YONKERS, NY 1 Odell Plaza, YONKERS, NY, 10701 USA Full time 20167583 Date Posted: 2026-08-20 Country: United States of America Location: OT239: GZ - YONKERS, NY 1 Odell Plaza, YONKERS, NY, 10701 USA W...

3h ago

Go to Apply

Modelling Data Scientist, Vice President - AI Labs

BlackRock • New York, NY • 5h ago

Management & Administrative

New York, NY SF4-San Francisco - 400 Howard Street Full time R265981 About this role AI Labs Overview For more than three decades, BlackRock has combined world-class talent and technology to redefine what's possible in a...

5h ago

Go to Apply

Principal Product Manager, AI

Humana • New York, NY • 5h ago

Management & Administrative

Become a part of our caring community As Humana continues its transformation into an AI-first enterprise, we are looking for a hands-on, technically deep Principal Product Manager to define strategy and drive delivery ac...

5h ago

Go to Apply

Hair Salon Receptionist -Part time

Hyatt • New York, NY • 13h ago

Management & Administrative

Description: At Hyatt, we believe our guests select Hyatt because of our caring and attentive associates who are focused on providing efficient service and meaningful experiences. Are you looking for a new role as a salo...

13h ago

Go to Apply

Account Manager II, Eats SMB

Uber • New York, NY • 17h ago

Management & Administrative

About the role and team We're in search of a proactive and results driven Key Accounts Manager to lead growth and retention efforts for our top merchants across NYC. You'll manage a portfolio of 30 of the city's largest...

17h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)