Coordinator of Marketing

Fordham University • Bronx, NY • 44min ago

About Fordham:

Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its nine colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom.

The University offers a comprehensive benefits package that includes medical, dental, and vision insurance; flexible spending accounts; retirement plans; life insurance; short and long-term disability; employee assistance program ( EAP ); tuition remission; and generous time off.

Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education.

Department: Athletic Administration

Position Summary:

Reporting to the Associate Athletic Director for Marketing and Fan Engagement, the position assists the Associate AD to provide strategic leadership and oversight of the marketing, promotions, and fan engagement initiatives for Fordham athletics.

This position requires evening and weekend hours.

Essential Functions:

Assists the Associate AD in developing and executing integrated marketing strategies that drive revenue generation, increase attendance, and enhance the overall fan experience.

Supports the development and implementation of comprehensive marketing and promotional strategies for all sport programs, focusing on revenue generation and attendance growth for football and men's and women's basketball.

Executes game-day marketing efforts, including promotions, theme nights, game day script, and in-game entertainment to enhance fan experience.

Assists with the consistent application of Fordham Athletics ' brand standards across all marketing and fan engagement initiatives.

Supports the development of game day scripts for video board, music, and public address announcements; coordinates efforts with campus and internal groups related to game day, including video coordinator, marketing staff, technical services, band, cheerleaders, dance team, and outside groups attending and/or performing on game day.

Assists with all fulfillments of corporate sponsorship agreements.

Aids with the coordination and dissemination of information to various athletic teams to create excitement and attendance at selected sports. Uses social media, email blasts, online websites, and new technology to reach various groups, including fans, alumni, donors, and student-athletes.

Develops and uses social media to further marketing and branding efforts of individual sports and Fordham Athletics.

Complies with all NCAA , Atlantic 10, Patriot League, and University rules and regulations.

Required Qualifications:

Bachelor's degree.

Minimum of 1 year of experience in marketing.

Minimum Salary: $66,000

Maximum Salary: $66,000

Go to Apply

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